Segment Agent lets you build and refine segments through conversation instead of manual rule building. You can create segments, update them, and view summaries directly within the segments area.
It supports iterative editing. It updates the segment directly based on your prompts.
The agent uses your available data fields and the current segment as context when generating rules.
Private preview
This feature is currently in Private preview (with a waitlist) and not available to all users. Complete the form to request access to the private preview.
Before you start
Agents may store the information you enter during conversations to improve and enhance their performance over time.
What you can do with Segment Agent
Create segments from scratch using prompts.
Edit existing segments by adding conditions and refining rules.
Summarise segments to help you understand segment logic.
What Segment Agent doesn’t do
Suggest segments from broad or generic ideas.
Generate segments from broad or generic ideas without clear conditions.
Show segment counts while building or editing a segment.
Further information
To learn more see Use Segment Agent to build and edit segments.