Dotdigital AI is our next generation marketing intelligence engine, powering insights and analytics, content improvement tools and helping you to optimise your communications and marketing efforts across the platform.
Here we provide a breakdown of all the Dotdigital AI-powered features you can access, and links to more information to get you making the most of them.
Before you start
The availability of Dotdigital AI features depends on your account package. To discuss, contact your Customer Success Representative.
Content
Key information
Dotdigital AI is an artificial intelligence tool powered by Microsoft Azure's OpenAI service and ChatGPT, and it might produce incorrect responses or suggestions. You must review all suggested content before using it.
Agents store the information you enter during conversations so we can improve their performance over time.
Learn more in Dotdigital and AI: Frequently asked questions.Based on a fair usage policy, we ask you to use Dotdigital AI responsibly. Maximum 200 requests per account every 24 hours.
AI agents
Dotdigital AI includes agents that help you work through conversation. Each agent works inside a key area of Marketing, so you can make and refine changes as you go.
Content agent is built into EasyEditor and the SMS/MMS editor. Use it to create and refine campaign content through chat. It can draft and rewrite copy, adjust tone and styling, add personalisation, and generate or edit images using your brand voice. You review each suggestion and choose what to apply.
Segment agent lets you build and refine segments using natural language instead of manual rule building. You can create new segments, update existing ones, and view summaries directly in the segments area. It uses your available data fields and current segment as context, and supports iterative editing by applying changes based on your prompts.
Private preview
Analytics Agent and SmartBlock Agent are currently in Private preview (with a waitlist) and not available to all users. Complete the form to request access to the private preview.
Analytics Agent
Analytics Agent is built into your email reports and helps you understand your campaign performance through chat. It can summarise results, analyse trends over time, detect unusual results, and create charts of your email campaign data. All figures are calculated from the same data as your campaign reports, and you can refine your analysis with follow-up questions and download your charts.
SmartBlock Agent (Dotdigital Personalization)
SmartBlock Agent is available in Dotdigital Personalization, not in Marketing. It’s built into the SmartBlocks area and helps you create and edit website content through chat. It can design the layout, copy, and styling of your SmartBlocks, add personalisation, and use images you upload as part of the design or as a style reference. You can switch between prompting the agent and editing manually in the SmartBlock editor at any time.
Brand voice
Teach Dotdigital AI your brand's tone, style, and writing rules so every piece of AI-generated content sounds like you. Once set up, Dotdigital AI uses your brand voice profile across all its writing tools, giving you on-brand first drafts that need less editing.
Learn more in Set up your brand voice.
Subject line suggestions
Get alternative subject lines as you type, and create split test versions from them.
Learn more in Dotdigital AI for email campaigns.Translation agent
Create a translated copy of your email campaign in one of 39 languages. To start, open the Utilities menu in EasyEditor.
Learn more in Dotdigital AI: Translate email campaigns and text blocks.Convert email to SMS
Turn your email campaign into an SMS campaign without starting from scratch. To start, open the Utilities menu in EasyEditor.
Learn more in Dotdigital AI for email campaigns.
To write, rewrite, or get feedback on your email content, use Content agent.
Learn more in Improve your email campaigns with Content agent.
SMS and MMS
Content agent
Draft, shorten, and personalise SMS and MMS messages through chat. Content agent takes segments, character limits, and Unicode characters into account. For MMS, it can also generate and edit images.
Learn more in Improve your SMS and MMS campaigns with Content agent.
Surveys, pages, and forms
Rewrite assistant for Surveys, pages, and forms
A set of useful tools to help you find the perfect words for your surveys, pages, and forms.
Product recommendations
Using the power of machine learning to predict and suggest optimal product sets based on your contacts’ behavioural data.
AI image search
AI-powered image search
Find images by object, scene, or file name. The search uses AI to match your keywords with the content of your images.
Enable or disable Dotdigital AI content tools
Select the Account menu icon and go to Settings > General > Account Settings and find the heading Features.
Select Enable Dotdigital AI.
Select SAVE SETTINGS.
Insights and analytics
Predictive analytics
Customer predictions are a useful way to anticipate what your customers are likely to do next, and when; this can help you to prepare appropriate strategies to keep your customers engaged and continue purchasing your products or services.
RFM personas
RFM personas describe a set of purchasing behaviours (Recency, Frequency, and Monetary) in order to group together similar customers.
eRFM segments and opportunities
eRFM is our ecommerce behavioural model designed to help you better understand the potential of your contacts by creating customer personas from a combination of engagement score and RFM score.
Lookalike segments
If you find a perfect customer on the single customer view, you can generate a segment based on their profile to collect more contacts like them.
Optimised communications
Send time optimisation for email
Ensure your sent emails are timed to reach inboxes when they're most likely to be read, increasing your contacts’ engagement.
Automated reputation manager for email sender reputation
Sender reputation is calculated from the quality of data you upload and the engagement you get from your contacts for your campaigns. The better this data is, and the greater your campaigns perform, the higher your sender reputation will be.
Watchdog data importer
The Data Watchdog is a powerful and intelligent analysis tool unique to Dotdigital Marketing, protecting our sender reputation and your delivery rates. No email address makes it into the system without being checked by the Data Watchdog first. Using a complex set of algorithms and checks, the Data Watchdog predicts, detects and prevents email abuse.
Non-human interaction (NHI) filtering for email
Your contacts may use security products to keep their inboxes secure, and these security products can open your email campaigns and interact with the links they contain. To help improve the accuracy of your reports, you can make your account filter out any activity from known non-humans.