Brainstorm ideas and draft and refine copy through Content agent's conversational interface. In email campaigns, you can also adjust styling and create or edit images. It complements the drag-and-drop editor, so you can switch between agent-driven and manual editing at any time.
The agent suggests and iterates on content based on your inputs, using your configured brand voice to guide its output. You stay in control by reviewing and applying updates, while the agent supports continuous edits within your current campaign.
Before you start
Agents store the information you enter during conversations so we can improve and enhance their performance over time.
Learn more in Dotdigital and AI: Frequently asked questions.Content agent uses AI to generate and modify content. AI-generated outputs could be inaccurate, incomplete, or inappropriate for your audience. You must review and approve all suggested content before using it in your campaigns. Learn more in Get started with Dotdigital AI.
Required permissions
To use this feature, you must have the following user permissions:DotdigitalAI
What you can do with Content agent
In email campaigns
Brainstorm campaign ideas, themes, and copy.
Draft, rewrite, shorten, and adjust campaign copy.
Review content for clarity, grammar, and brand voice.
Apply approved changes to selected content blocks.
Adjust text styling, including font, size, and colour.
Edit buttons, including CTA text and button styling.
Generate new images or modify existing images. Learn more in the Generate and edit images section.
Suggest and insert contact data fields for personalisation.
Generate Liquid markup for dynamic content in text blocks.
This functionality is for advanced users experienced with Liquid. Review the output carefully.
In SMS and MMS campaigns
Brainstorm message ideas.
Draft, rewrite, and shorten messages, taking segments and character limits into account.
Find special characters that switch your message to Unicode, and replace them.
Adjust tone, or align your message with your brand voice.
Add contact data fields for personalisation.
Generate and edit MMS images
Use Content agent in each channel
Content agent works in each of these editors. It adapts to the channel, so the content it suggests fits that channel's format and limits.
Email campaigns in EasyEditor
See Improve your email campaigns with Content agent.SMS and MMS campaigns
See Improve your SMS and MMS campaigns with Content agent and Create an SMS campaign .
Generate and edit images
Content agent can create new images from a description, or edit images in your campaign. For example, you can ask it to generate an image in a particular style, or to remove an object from an existing image.
When you apply a generated image to your campaign, it’s saved in the AI generated folder in your image library, so you can reuse it in other campaigns. Generated images that you don’t apply aren’t saved.
Each image you generate, and each edit you make to an image, uses one image credit.
Your account has 100 image credits per month. All users in your account share them, for both email and MMS.
Credits reset on the 1st of each calendar month. Unused credits don’t carry over to the next month.
You’ll see a notification when you use all your credits.
When you’ve used all your credits, you can’t generate or edit images until they reset. Everything else in Content agent still works.
What Content agent doesn't do
Work outside email or SMS/MMS campaigns.
Build campaign layouts. It works with the content in your existing blocks, but it can't create the layout itself.
Add, move, or rearrange content blocks.
Edit Liquid blocks. Content agent works with Liquid in text blocks only.
Apply subject lines without being asked. To change your subject line, ask the agent for suggestions, choose one, then ask it to apply your choice.
Access audience data, segments, or campaign performance.
Optimise content using analytics or results.
Fully validate advanced logic, including Liquid and personalisation.
Further information
To learn more and continue working with Content agent, see: