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Content Agent overview

Use Content Agent, an AI agent in EasyEditor, to generate, iterate, and improve campaign content through a conversational interface.

Written by Bartlomiej Rekosiewicz

Content Agent is an AI agent built into EasyEditor that helps you develop and refine campaign content through an interactive chat experience. Generate ideas, refine copy, adjust styling, and create or edit images through Content Agent’s conversational interface. It complements the drag-and-drop editor, so you can switch between agent-driven and manual editing at any time.

Unlike a traditional assistant, the agent can actively suggest and iterate on content based on your inputs, using your configured brand voice [link] to guide its output. You stay in control by reviewing and applying updates, while the agent supports continuous edits within your current campaign.

Private preview

This feature is currently in Private preview (with a waitlist) and not available to all users. Complete the form to request access to the private preview.


Before you start

  • Agents may store the information you enter during conversations to improve and enhance their performance over time.


What you can do with Contact Agent

  • Generate, rewrite, shorten, and adjust email campaign copy.

  • Review content for clarity, grammar, and brand voice.

  • Apply approved changes to selected content blocks.

  • Adjust text styling, including font, size, and colour.

  • Edit buttons, including CTA text and button styling.

  • Generate new images or modify existing images.

  • Suggest and insert personalisation data fields.

  • Generate Liquid markup for dynamic content.
    This functionality is for advanced users experienced with Liquid. Review the output carefully.


What Content Agent doesn’t do

  • Work outside email campaigns.

  • Build campaigns or layouts from scratch.

  • Add, move, or rearrange content blocks.

  • Apply subject lines automatically.

  • Access audience data, segments, or campaign performance.

  • Optimise content using analytics or results.

  • Fully validate advanced logic, including Liquid and personalisation.


Further information

To learn more and continue working with Content Agent, see Use Content Agent to improve an email campaign.

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