Explore prompts for common tasks such as brainstorming ideas, drafting content, refining copy, reviewing campaigns, adding personalisation, and generating images.
Content agent responds to natural language prompts. Clear prompts generally produce more relevant responses, but you do not need complex or highly detailed instructions to get useful results.
If you're new to Content agent, we recommend reading the following articles first because they explain how the agent works and how to use it in EasyEditor.
Use example prompts
The example prompts in this guide show common ways to work with Content agent.
You can use the prompts exactly as written or adapt them to your campaign, audience, and goals.
Some prompts in this guide reference Brand Voice settings [link]. If configured, Content agent uses your Brand Voice settings as context when generating responses.
Example prompts are grouped into six categories:
Select the relevant content
Content agent uses your current selection as context. Select a block to work on specific content, or deselect all blocks to work on the entire campaign.
1. Brainstorm
Use Content agent to generate campaign ideas, subject lines, hooks, and content approaches.
Brainstorm different angles I could take to promote this offer |
Brainstorm ideas for a "behind the scenes" style email |
Give me ideas for tying this email to a current trend or cultural moment |
Brainstorm different CTA phrases beyond "Shop Now" or "Learn More" |
Brainstorm ideas for a "we miss you" email after 90 days of inactivity |
Give me ideas on what to include in a welcome email |
Brainstorm story ideas I could use to introduce this topic |
Give me three subject line ideas based on this email's content |
Suggest a few hook lines to open this email |
Give me ideas for a "did you know" style educational email |
Brainstorm ways to frame this as a customer success story |
Come up with a few angles for announcing this product update |
Give me ideas for a countdown/urgency-themed email |
Brainstorm ways to make this offer feel more exclusive |
Come up with ideas for a "myth vs fact" style section |
Brainstorm ways to introduce a limited-time discount without sounding pushy |
Give me ideas for a short customer testimonial-style paragraph |
What should be included in the intro paragraph of a welcome email for the travel industry? |
Brainstorm ways to make a routine order confirmation feel more on-brand |
Give me ideas for celebrating a company milestone or anniversary |
Give me ideas for an email that thanks subscribers for their loyalty |
Give me ideas for tying this email to a charitable or community initiative |
Suggest a few ways to make a how-to or tutorial email more engaging |
Suggest a few angles for a "last chance" email that don't feel too salesy |
Suggest a few ways to frame this as a "sneak peek" email |
2. Draft copy
Generate a first draft. Ask Content agent to write headers, intros, CTAs, sign-offs, or a full campaign draft, ready for you to refine.
Draft an impactful header this block |
Write an introduction paragraph in this block |
Come up with an engaging call to action for this button |
Add a suitable emoji to this paragraph |
Translate this paragraph into French |
Translate this email into Dutch |
Add first name personalisation to this intro section |
Write a suitable P.S. line for this email |
Describe the benefits of this offer in 2–3 sentences |
Write a closing paragraph for this email |
Make this paragraph longer by elaborating on the main point |
Write an FAQ-style paragraph answering a common customer question about this product |
Draft a one-line teaser to sit above the main header |
Write a short thank-you message for this post-purchase email |
Draft a paragraph explaining the benefit of signing up |
Write a warm sign-off for this email |
Draft copy for this block using our brand voice |
Write a short paragraph inviting the reader to reply with feedback |
Write a short intro that sets expectations for what's in this email |
Draft an opening line that references the time of year |
3. Improve copy and text styles
Ask Content agent to adjust tone, length, formatting, or style, for a single block or your whole campaign.
Rewrite this email to feel more personal and direct |
Change the tone of the email to be friendly but not overly familiar |
Add urgency to the CTAs across my email |
Remove any jargon from this email |
Change the font of all text in this email to Times New Roman |
Make all headings bold across the email |
Remove all italic formatting from the email text |
Rewrite the copy in active voice throughout the email |
Rephrase the text in this block for me |
Improve the readability of this paragraph |
Shorten this paragraph to two sentences |
Turn this paragraph into a bulleted list |
Make the tone of this section more professional but not cold |
Make this paragraph feel heartfelt but not overly sentimental |
Make this section sound more educational but not condescending |
Rewrite this to sound less like a sales pitch |
Expand these bullet points into a full paragraph |
Remove filler words and tighten this paragraph |
Make this paragraph more concise without losing meaning |
Break this paragraph into shorter sentences |
Match the tone of this paragraph to the rest of the email |
Rewrite this paragraph in my brand voice |
Convert the text in this block to all caps |
4. Check, feedback, and suggest
Review your campaign before sending. Content agent can review your copy for brand voice, grammar, tone consistency, and clarity before you send.
Check my email copy against my brand voice |
Check the grammar of my email |
Check that the tone is consistent across all sections of this email |
Check for any repetition across the email copy |
Check the readability level of this email and suggest simplifications |
Give feedback on my email copy and suggest improvements |
How can I make this email sound more engaging? |
Is this email too long? Suggest what to cut |
Give me a short summary of this email |
Does this paragraph match the tone of the header above it? |
Check whether this paragraph is too salesy for our brand voice |
Check whether this copy could be misread or feels ambiguous |
Suggest a better balance between short and long sentences in this email |
Does this closing paragraph land well, or does it feel abrupt? |
Check this email for consistent use of first person vs second person |
Review this email as if you were a first-time subscriber |
Check that I haven't used the word "just" too many times in this email |
Check whether this email over-explains anything that could be cut |
Does this paragraph contradict anything I've said earlier in the email? |
Check whether the CTA stands out enough compared to the surrounding text |
5. Add Personalisation and Liquid markup
Add personalisation to your content and get help creating or reviewing Liquid markup in text blocks.
Content agent doesn't currently support dynamic content blocks, Liquid markup blocks, or split test variants. You can use Content agent with Liquid markup contained within standard text blocks.
Suggest relevant data field personalisation for this email campaign |
Check this email reads naturally when personalisation fields are missing |
Check my Liquid markup in this block for errors |
Explain what this existing Liquid markup in this block is doing |
Add personalisation so this greeting uses the subscriber's first name, with a fallback if it's missing |
Add Liquid markup so this line only shows for subscribers in the UK |
Write Liquid to display a subscriber's loyalty tier if the field exists, otherwise hide the sentence |
Add personalisation so the sign-off includes the sender's name from a data field |
Add Liquid to pluralise this sentence correctly depending on a numeric data field |
6. Create and edit images
Generate new images from text prompts or edit existing campaign images.
Turn this image into a watercolour painting |
Add text over this image saying “20% off” |
Make this image look like a pencil sketch |
Change this image into black and white |
Make this image brighter and more vibrant |
Improve the lighting in this image |
Add a seasonal message to this image |
Create a suitable hero image for this email |
Remove the white parasol from this image |
Add wild flowers to the meadow in this image |
Add a person walking a dog to this image |
Change the sky in this image to a sunset |
Change the weather in this image to be sunny |
Replace the man in this image with a woman |
In this image, change the colour of the t-shirt to red |
Make the background colour of the image pink |
Create an image of a family relaxing in their home |
Create an image of a tropical beach with palm trees |
Create an abstract image representing connectivity, with glowing threads |
Create an image of a freelancer working from a coffee shop |
Create an image of a smiling person receiving a parcel at their front door |
Create an image of a person on their smartphone in their cozy living room |
Remove the waste bin from this image |
Remove the text overlay from this image |
Come up with image ideas to pair with this email's message |
Write me an elaborate prompt for creating a beach image |
Write me a detailed prompt for generating a cosy autumn hero image |