Use Content agent in the SMS and MMS editor to write and improve your messages through conversation. Start with an existing message or ask the agent for a first draft, then use prompts to shorten, adjust tone, and add personalisation. Content agent also uses your brand voice to guide its suggestions if you have configured it.
Content agent understands how SMS works, so it takes message length, segments, and special characters into account when it suggests content.
Learn more in Content agent overview.
Before you start
SMS must be enabled on your Marketing account.
Agents store the information you enter during conversations so we can improve and enhance their performance over time.
Learn more in Dotdigital and AI: Frequently asked questions.Content agent uses AI to generate and modify content. AI-generated outputs could be inaccurate, incomplete, or inappropriate for your audience. You must review and approve all suggested content before using it in your campaigns.
Learn more in Get started with Dotdigital AI.If Content agent is enabled for your account, it replaces the individual AI writing assistants.
Required permissions
To use this feature, you must have the following user permissions:DotdigitalAI
Work with Content agent
In Marketing, go to Campaigns > SMS/MMS.
Open an existing campaign, or select New campaign and set up your campaign. Learn more in Create an SMS campaign.
Select the AI agent icon.
Content agent opens in the right-hand panel.Enter a prompt or select a suggested prompt.
Review the suggestions.
To refine them, continue the conversation with the agent.
Review the suggestions, then select Apply to update your message.
When you finish editing, select Save & continue.
Control the agent using the icons in the panel:
Restart chat
It clears the current conversation.
Close the agent
To open it again, select the AI agent icon.
Write and refine messages
Task | Example prompt | Refine further |
Draft a message Get a first version of your message. | Write an SMS announcing our weekend sale with 20% off everything. Keep it friendly and include a call to action. | Make it more urgent and mention that the sale ends on Sunday. |
Shorten a message Use fewer segments. | Shorten this message so it fits in one segment. | Keep the discount code and the link, but cut the rest down. |
Check special characters Find characters that switch your message to Unicode. | Does this message contain any characters that will increase the segment count? | Replace the emoji and curly quotes with standard characters. |
Add personalisation Use contact data fields. | Add the contact’s first name to the start of this message. | Check that the message still reads naturally if the first name is missing. |
Check grammar and spelling | Check this message for spelling and grammar mistakes. | – |
Turn an email into an SMS | Turn this email copy into an SMS that fits in one segment: [paste your email text]. | – |
Learn more in Personalisation for SMS and MMS.
Advanced example
Combine several instructions in one prompt to get closer to what you want first time:
Write an SMS for VIP customers giving them early access to our weekend sale. Mention 20% off, include their first name, keep it to one segment, and end with a short call to action.
Create MMS content
For MMS, Content agent does everything it does for SMS, and it can also generate and edit images for your message.
Generate an image
Example: Create an image of a summer picnic with our products on a blanket, in a bright, cheerful style.
Refine further:
Example: Make the background less busy so the products stand out.
Edit an image
Example: Remove the person in the background of this image.
Each image you generate, and each edit you make to an image, uses one image credit. MMS and email share the same monthly image credits.
Learn more about image credits in Content agent overview.
Learn more in Create and send MMS campaigns.
Improve your results
To get the most out of Content agent, treat it as a collaborative assistant. Guide it clearly and refine outputs through conversation.
Be clear and specific
Tell the agent what the message is for, who it's for, and how long it should be.
Instead of: Write an SMS.
Try: Write a one-segment SMS reminding customers their order is ready to collect.
Say how long the message should be
Ask for a number of segments or characters, such as keep it to one segment, so the agent can plan the message length.
Iterate and refine
Build towards the result step by step. Start with a general request, then follow up with adjustments to tone, length, and wording.Check the final length before sending
Personalisation and links can change your character count when the message is sent. Review the segment count in the editor and set max SMS segments to manage your spend.Send a test
Send a test message to your own number to check how it looks on a phone.
Keep control of the final result
Content agent suggests changes, but you decide what to apply. Always review updates before applying them.
Further information
Learn more in Content agent overview, Content agent prompt guide, and Create an SMS campaign.