Dotdigital

Laura Russell

Gareth Burroughes

Create, test, and send SMS and MMS campaigns.

SMS and MMS

A quick-start guide to getting ready to send SMS.

SMS get started checklist

Options for sending SMS vary by region, and each From name type has its own pros and cons.

Understand From names and numbers

In some cases, you can self-serve SMS set up on your account.

Start an SMS free trial

Control which name or number your contacts see when they receive an SMS message from you.

Manage SMS from names

Buy a long or short SMS number to send SMS campaigns to contacts in supported regions.

Purchase an SMS number

How pay-as-you-go works for SMS and WhatsApp, how to use the rate card, and how to set spend limits and alerts.

Understand pay-as-you-go and spend limit

Pay upfront for premium SMS and WhatsApp sends, then draw down the balance as you send.

Use the premium messaging wallet

Create an SMS/MMS sign-up form and double opt-in flow so only consented contacts receive your messages.

Create an SMS/MMS subscriber sign-up form and opt-in process

Set up SMS

Understand the consent requirements, sender ID rules, and legal obligations for sending marketing SMS in New Zealand.

Send SMS in New Zealand

Understand the registration, opt-in, and sender ID requirements you need to meet to send SMS in Singapore.

Send SMS in Singapore

Find out which sender IDs are permitted for Ireland and how to register them with Comreg.

Sender ID registration requirements for Ireland

Regional SMS

Understand the regional rules of using SMS as a business in the United Kingdom.

SMS compliance in the UK

Understand the guidelines that must be followed for SMS Sender IDs in the UK.

Restrictions for SMS Sender IDs in the UK

SMS in the UK

Navigate the regional rules of using SMS as a business in North America.

Send SMS and MMS in the US and Canada 1: Introduction

Familiarise yourself with relevant industry organisations and their guidelines.

Send SMS and MMS in the US and Canada 2: Governing bodies

If you send marketing or service messages to contacts in the United States or Canada, there are strict rules you need to follow.

Send SMS and MMS in the US and Canada 3: Compliance

What to expect when purchasing a number for SMS and MMS sending in the US and Canada.

Send SMS and MMS in the US and Canada 4: Register your number

To send SMS or MMS in the US there are important guidelines and legislation you need to know about.

Send SMS and MMS in the US 5: Opt-ins and consent

Migrate an existing SMS short code to Dotdigital Marketing, and what to do if your sending number changes.

Send SMS and MMS in the US and Canada 6: Short code migration and sender changes

Complying with the Texas SMS/MMS Law (SB 140): A guide for your business.

Texas SB140 Marketing Laws

SMS and MMS in the US and Canada

Navigate the regional rules of using SMS as a business in Australia.

Send SMS in Australia

Guidance on new registration requirements.

Sender ID Registration Requirements for SMS in Australia

SMS in Australia

Create and send an SMS campaign to your contacts from the Dotdigital Marketing campaign editor.

Create an SMS campaign

Delete unwanted SMS campaigns to keep your account organised. If you make a mistake, you can recover deleted campaigns within 30 days.

Delete or recover an SMS campaign

A branded short URL looks professional and helps to reinforce your brand.

Use your own branded short URL in SMS

Reduce your character count and track engagement with your SMS campaigns.

Link shortening and tracking for SMS

Optimise your processes and improve your content with a helping hand from Dotdigital AI.

Dotdigital AI for SMS

Manage how contacts opt out of your SMS campaigns, and resubscribe them yourself or let them opt back in.

Unsubscribe and resubscribe to SMS campaigns

Allow contacts to unsubscribe from SMS messages through a personalised link.

Use SMS click to unsubscribe

Set up specific auto-replies for unsubscribe-related SMS messages received from customers in Canada, France, New Zealand and the USA.

Set country rules for your SMS opt-out messages

Include data fields and Liquid markup in your campaigns.

Personalisation for SMS and MMS

Set max SMS segments

SMS messages are constructed in sections, referred to as segments. Message sends are costed and charged per segment.

SMS message length and Unicode

GSM, or Global System for Mobile Communications, refers to the alphabet used to write SMS messages.

GSM Character Set

SMS campaigns

You’ve created and tested your SMS campaign, now it's time to send it out to your selected audience.

Send an SMS campaign

Make changes to SMS campaigns up to the scheduled send time.

Cancel or modify scheduled SMS sends

For occasions where you need to communicate something to an individual contact, rather than sending out a message to a larger group.

Send a single SMS message

Use your email client to send single SMS messages to your contacts without logging in to Dotdigital Marketing.

Send an SMS using email

Understand why you might experience delays or duplications with your SMS messages.

Common SMS delivery issues

SMS sending and delivery

Split testing is a great way to find out what works and what doesn't work.

Create a split test SMS campaign

Split test an SMS campaign to compare different message variants and improve engagement.

Send a split test SMS campaign

The SMS editor lets you know if there are any validation errors in your message.

Split test SMS validation errors

Split tests for SMS

Activate MMS

Craft engaging MMS messages to send to your contacts.

Create and send MMS campaigns

Understand how your MMS campaigns are performing is critical to your marketing success.

MMS reporting

You can send MMS messages through automated programs. MMS messages sent this way must be created as triggered campaigns.

Send triggered MMS messages

Create a contact card that allows you to easily send your company contact details using MMS.

Create a contact card for MMS

MMS 

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