Use Content Agent in EasyEditor to improve an email campaign through conversation. Start with existing content or generate drafts from scratch, then use prompts to refine text, adjust tone, update buttons, and enhance visuals. Content Agent also uses your brand voice [link] to guide its suggestions if you have configured it.
The agent uses the content in your current email campaign as context for its suggestions.
If you’re new to Content Agent, see Content Agent overview for an explanation of what it is and what it can do.
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Before you start
Agents may store the information you enter during conversations to improve and enhance their performance over time.
Work with Content Agent
In Marketing, go to Campaigns > Email.
Find the campaign you want to work on and open it.
Select the AI Agent icon or hover over a block and select the AI Agent icon.
The Content Agent opens in the right-hand panel.Choose a scope for your prompt:
To update a specific block, select the block, then enter your prompt.
To update the whole campaign, enter a prompt without selecting a block.
Review the suggestions, then select Apply to update your campaign.
When you finish editing, select Save & Continue.
Control the agent using the icons in the panel:
Restart chat
It clears the current conversation.Close the agent
To open it again, select the AI Agent icon.
Work on your email campaign using Content Agent to refine copy, tone, and accuracy. It supports iterative edits, allowing you to review and apply suggested improvements within your campaign.
Refine content
Improve specific elements (CTA)
Select your button block, then refine it.
Example:
Update this CTA to sound more urgent and action-focused for a limited-time summer sale, using short and punchy wording.
Refine further.
Example:
Make it more direct and add a sense of urgency.
Adjust tone or brand voice
Update your content tone or align it with your brand voice.
Example:
Rewrite this paragraph to sound more premium and polished, using a confident tone and more refined language that reflects our brand voice.
Refine further:
Example:
Make it shorter and more direct while keeping the premium tone.
Add personalisation
Enhance your content with personalisation data fields.
Example:
Add a personalised greeting using the customer’s first name and tailor the opening sentence to feel more relevant and engaging.
Generate or update an image
Add or select an image block, then describe what you want in detail.
Example:
Create a bright summer sale banner with a tropical beach and emerald sea background, using vibrant brand colours such as purple and yellow, and leave space for promotional text.
Refine further:
Example:
Make the colours more vibrant and add a shopping theme.
When you're ready, insert or replace the image in your campaign.
Improve your results
To get the most out of Content Agent, treat it as a collaborative assistant. Guide it clearly and refine outputs through conversation.
Be clear and specific
Provide direct, detailed instructions about what you want to achieve. Specific instructions make it easier for Content Agent to understand what to change.Instead of: Improve this.
Try: Rewrite this paragraph to sound more engaging and shorten it to two sentences.
Iterate and refine
Content Agent supports back-and-forth interaction. Build towards the result step by step instead of aiming for a perfect first prompt.Start with a general request.
Follow up with adjustments such as tone, length, and style.
Continue refining until you’re happy.
Work on selected content
For more precise results, select a specific block in your email before prompting. This limits suggestions to the selected block.
Combine feedback with action
You can use Content Agent both to review and edit content.
One possible way to use Content Agent:Ask: How can I improve this section?
Then: Apply those suggestions.
Use it to maintain brand consistency
If your brand voice is configured, Content Agent uses it as context for its suggestions. You can also explicitly ask it to check or adjust tone:
Make this sound more like our brand voice.
Does this match our tone?
Be descriptive with design and images
Describe exactly what you want when updating styling or images:Make this heading larger and bold, and change the colour to dark blue.
Remove the background and replace it with a beach scene.
Clear visual instructions make it easier to refine images and styling.
Validate advanced outputs
For more advanced features like Liquid markup or personalisation:Review suggestions carefully.
Test before sending.
These outputs may require manual adjustments.
Stay within scope
Content Agent is intended for content and design changes within existing email campaigns. For best results:Set up your basic layout first.
Then use Content Agent to refine and enhance it.
Keep control of the final result
Content Agent suggests changes, but you decide what to apply. Always review updates before applying them to ensure they meet your expectations.
Further information
Learn more about Content Agent in Content Agent overview.