Start with existing content or generate drafts from scratch, then use prompts to refine text, adjust tone, update buttons, and enhance visuals. Content agent also uses your brand voice to guide its suggestions if you have configured it.
The agent uses the content in your current email campaign as context for its suggestions.
If you’re new to Content agent, see Content agent overview for an explanation of what it is and what it can do.
Before you start
Agents store the information you enter during conversations so we can improve and enhance their performance over time.
Learn more in Dotdigital and AI: Frequently asked questions.Content agent uses AI to generate and modify content. AI-generated outputs could be inaccurate, incomplete, or inappropriate for your audience. You must review and approve all suggested content before using it in your campaigns. Learn more in Get started with Dotdigital AI.
Required permissions
To use this feature, you must have the following user permissions:DotdigitalAI
Open Content agent and update your campaign
In Marketing, go to Campaigns > Email.
Find the campaign you want to work on and open it.
Select the AI agent icon, or hover over a block and select its AI agent icon. Content agent opens in the side panel.
Choose a scope for your prompt:
To update a specific block, select the block, then enter your prompt.
To update the whole campaign, enter a prompt without selecting a block.
Review the suggestions.
To refine them, continue the conversation with the agent.
When you're happy with a suggestion, select Apply to update your campaign.
When you finish editing, select Save & Continue.
Control the agent using the icons in the side panel:
Restart chat icon
Clears the current conversation and context.
Close icon (X)
To open it again, select the AI icon.
Your conversation stays in the side panel when you close the agent. To reverse a change the agent made, use Undo in EasyEditor, the same way you undo your own edits. You can also use Redo to restore it.
Select the relevant content
Content agent uses your current selection as context when generating responses. If you select a text block, button, or image, Content agent focuses on that content. If no block is selected, Content agent uses the entire campaign as context for its suggestions. We recommend selecting the content you want to update because this usually produces more targeted results.
Example prompts
Brainstorm ideas
Ask Content agent for ideas before you start writing, or when you want a fresh angle.
Example: Brainstorm three different angles I could use to promote our summer sale to existing customers.
Refine further:
Example: Expand the second idea into a short intro paragraph for this block.
Improve a call to action
Select your button block, then refine it.
Example: Update this CTA to sound more urgent and action-focused for a limited-time summer sale, using short and punchy wording.
Refine further:
Example: Make it more direct and add a sense of urgency.
Adjust tone or brand voice
Update your content tone or align it with your brand voice.
Example: Rewrite this paragraph to sound more premium and polished, using a confident tone and more refined language that reflects our brand voice.
Refine further:
Example: Make it shorter and more direct while keeping the premium tone.
Add personalisation
Personalise your content with contact data fields.
Example: Add a personalised greeting using the contact's first name and tailor the opening sentence to feel more relevant and engaging.
Generate or update an image
Add or select an image block, then describe what you want in detail.
Example: Create a bright summer sale banner with a tropical beach and emerald sea background, using vibrant brand colours such as purple and yellow, and leave space for promotional text.
Refine further:
Example: Make the colours more vibrant and add a shopping theme.
When you're happy with the image, insert it into your campaign or use it to replace an existing image in EasyEditor.
Images you don’t apply aren’t saved. If you want to keep an image, apply it to your campaign before you restart the chat.
Each image you generate or edit uses one image credit.
Learn more in Content agent overview.
Improve your results
To get the most out of Content agent, treat it as a collaborative assistant. Guide it clearly and refine outputs through conversation.
Be clear and specific
Provide direct, detailed instructions about what you want to achieve. Specific instructions make it easier for Content agent to understand what to change.Instead of: Improve this.
Try: Rewrite this paragraph to sound more engaging and shorten it to two sentences.
Iterate and refine
Content agent supports back-and-forth interaction. Build towards the result step by step instead of aiming for a perfect first prompt.Start with a general request.
Follow up with adjustments such as tone, length, and style.
Continue refining until you’re happy.
Combine feedback with action
You can use Content agent both to review and edit content. One possible way to use Content agent:
Ask: How can I improve this section?
Then: Apply those suggestions.
Use it to maintain brand consistency
If your brand voice is configured, Content agent uses it as context for its suggestions. You can also explicitly ask it to check or adjust tone:
Make this sound more like our brand voice.
Does this match our tone?
Be descriptive with design and images
Describe exactly what you want when updating styling or images:Make this heading larger and bold, and change the colour to dark blue.
Remove the background and replace it with a beach scene.
Clear visual instructions make it easier to refine images and styling.
Validate advanced outputs
For more advanced features like Liquid markup or personalisation:Review suggestions carefully.
Test before sending.
These outputs may require manual adjustments.
Stay within scope
Content agent is intended for content and design changes within existing email campaigns. For best results:Set up your basic layout first.
Then use Content agent to refine and enhance it.
Keep control of the final result
Content agent suggests changes, but you decide what to apply. Always review updates before applying them to ensure they meet your expectations.
Further information
Learn more in Content agent overview and Content agent prompt guide.