Dotdigital AI is our next generation marketing intelligence engine, powering insights and analytics, content improvement tools and helping you to optimise your communications and marketing efforts across the platform.
Here we provide a breakdown of all the Dotdigital AI-powered features you can access, and links to more information to get you making the most of them.
Before you start
The availability of Dotdigital AI features depends on your account package. To discuss, contact your Customer Success Representative.
Content
Key information
Dotdigital AI is an artificial intelligence tool powered by Microsoft Azure's OpenAI service and ChatGPT, and it might produce incorrect responses or suggestions. You must review Dotdigital AI content suggestions carefully before committing to their use.
Dotdigital AI runs against a model in Azure that's specific to Dotdigital. The model discards all information after the task you have chosen is complete.
Based on a fair usage policy, we ask that you use Dotdigital AI responsibly. Maximum 200 requests per account every 24 hours.
AI agents
Dotdigital AI includes agents that help you work more efficiently using conversational workflows. These agents operate directly within key areas of Marketing and help you make and refine changes as you work.
Private preview
These features are currently in Private preview (with a waitlist) and not available to all users. Complete the form to request access to the private preview.
Content Agent is built into EasyEditor and helps you create and refine campaign content through chat. It can generate and rewrite copy, adjust tone and styling, and suggest personalisation or images using your brand voice. You can review and apply changes to specific blocks, combining agent-driven suggestions with manual editing.
Segment Agent lets you build and refine segments using natural language instead of manual rule building. You can create new segments, update existing ones, and view summaries directly in the segments area. It uses your available data fields and current segment as context, and supports iterative editing by applying changes based on your prompts.
Brand voice
Teach Dotdigital AI your brand's tone, style, and writing rules so every piece of AI-generated content sounds like you. Once set up, Dotdigital AI uses your brand voice profile across all its writing tools, giving you on-brand first drafts that need less editing.
Learn more in Set up your brand voice.
Email subject line assistant
Grab your contacts’ attention in the right way as soon as you hit their inbox.
You can also split test up to ten different subject lines.
Campaign assistant for email
A set of useful tools to help you find the perfect words for your email campaigns.
There are five options for how Dotdigital AI can help you:Check grammar
Change tone
Change length
Rephrase text
Add emojis
Email to SMS converter
When you’ve spent time crafting great email content, there’s no need to start from scratch to create a complementary SMS campaign.
SMS and MMS
Check grammar
Fix any grammar, punctuation, and spelling errors in your copy. Additionally, you receive constructive feedback to enhance your writing further.
Change tone
Analyse your SMS and MMS messages and change their tone using a range of writing styles for you to choose from.
Make your SMS or MMS campaign longer or shorter with Dotdigital AI.
Rephrase text
Feel like you’re not quite getting the wording right? Choose a rephrase style and get suggestions for changes you might want to make.
Add emojis
Emojis are a great way to add character to your SMS and MMS campaigns, but they need careful usage. Let Dotdigital AI help you get the balance right.
Shorten
Fitting everything you need to say into a limited character count can be tricky, so let Dotdigital AI do it for you.
Surveys, pages, and forms
Rewrite assistant for Surveys, pages, and forms
A set of useful tools to help you find the perfect words for your surveys, pages, and forms.
Product recommendations
Using the power of machine learning to predict and suggest optimal product sets based on your contacts’ behavioural data.
AI image search
AI-powered image search
Find images by object, scene, or file name. The search uses AI to match your keywords with the content of your images.
Enable or disable Dotdigital AI content tools
Select the Account menu icon and go to Settings > General > Account Settings and find the heading Features.
Select Enable Dotdigital AI.
Select SAVE SETTINGS.
Insights and analytics
Predictive analytics
Customer predictions are a useful way to anticipate what your customers are likely to do next, and when; this can help you to prepare appropriate strategies to keep your customers engaged and continue purchasing your products or services.
RFM personas
RFM personas describe a set of purchasing behaviours (Recency, Frequency, and Monetary) in order to group together similar customers.
eRFM segments and opportunities
eRFM is our ecommerce behavioural model designed to help you better understand the potential of your contacts by creating customer personas from a combination of engagement score and RFM score.
Lookalike segments
If you find a perfect customer on the single customer view, you can generate a segment based on their profile to collect more contacts like them.
Optimised communications
Send time optimisation for email
Ensure your sent emails are timed to reach inboxes when they're most likely to be read, increasing your contacts’ engagement.
Automated reputation manager for email sender reputation
Sender reputation is calculated from the quality of data you upload and the engagement you get from your contacts for your campaigns. The better this data is, and the greater your campaigns perform, the higher your sender reputation will be.
Watchdog data importer
The Data Watchdog is a powerful and intelligent analysis tool unique to Dotdigital Marketing, protecting our sender reputation and your delivery rates. No email address makes it into the system without being checked by the Data Watchdog first. Using a complex set of algorithms and checks, the Data Watchdog predicts, detects and prevents email abuse.
Non-human interaction (NHI) filtering for email
Your contacts may use security products to keep their inboxes secure, and these security products can open your email campaigns and interact with the links they contain. To help improve the accuracy of your reports, you can make your account filter out any activity from known non-humans.