Analytics agent lets you analyse your email campaign data through conversation, instead of searching through reports or building your own charts. You can ask follow-up questions to refine and dig deeper into the results. You can open Analytics agent from your email reports in Marketing.
Private preview
This feature is currently in private preview and isn't available to all users. Contact your Customer Success Manager to request access.
Before you start
Agents store the information you enter during conversations so we can improve and enhance their performance over time.
Learn more in Dotdigital and AI: Frequently asked questions.Agents store the information you enter during conversations so we can improve and enhance their performance over time.
Analytics agent uses AI to generate recommendations and outputs. AI-generated outputs could be inaccurate, incomplete, or inappropriate for your use case. You must review and approve all suggested outputs before using them.
Learn more in Get started with Dotdigital AI.
Required permissions
To use this feature, you must have the following user permissions:DotdigitalAI
Analytics
Reporting drill down
What you can do with Analytics agent
Ask questions about your campaign data in plain language and get direct answers.
Summarise campaign performance, such as opens, clicks, and other key metrics, for a single campaign or a group of campaigns.
Analyse trends in your email performance over time.
Detect anomalies, such as a sudden drop or spike in a metric, and see which campaigns they relate to.
Create charts and visualisations of your campaign data, without exporting it to a spreadsheet.
Refine and build on your analysis with follow-up questions.
Download your charts as PNG, SVG, or PDF files.
Analytics limits
You can analyse any single sent campaign, and count campaigns across any date range.
Analysis | Limit |
Summaries over a date range | Up to 730 days |
Summaries of a group of campaigns | Up to 100 campaigns |
Trends and averages over time | Up to 730 days |
Metric analysis across recent campaigns | Up to 50 campaigns |
How Analytics agent works with your data
Analytics agent runs all calculations, such as totals, rates, and comparisons, in code against your campaign data. AI doesn’t estimate or generate the figures. Instead, AI interprets your question, chooses the right data, and explains the results.
This means the figures come from the same data as your campaign reports. However, the agent might interpret your question differently from what you meant, for example, by using a different date range or set of campaigns. The written summaries and explanations are AI-generated. Check important figures and summaries against your campaign reports before you share or act on them.
Analytics agent can analyse revenue only if your campaigns have revenue data.
What Analytics agent doesn't do
Analyse data from channels other than email, such as SMS or WhatsApp.
Change your campaigns, programs, segments, or account settings. It only reads and analyses your data.
Build segments from its results.
To create segments through conversation, use Segment agent.Send alerts or monitor your campaigns automatically. It only analyses data when you ask it to.
Confirm what caused a result. It can point out patterns and possible causes, but check them against what you know about your campaigns.
Analyse individual contacts. It works with campaign results only.
Export answers, or the data behind a chart, for example, as a CSV file. You can download charts as images or PDF files only.
Further information
Learn more in Use Analytics agent to analyse your email campaign data.