Dotdigital

Gareth Burroughes

Laura Russell

Bartlomiej Rekosiewicz

Track the performance of your accounts, channels, and commerce.

Analytics

Use account analytics to examine your email marketing data across your account.

Account analytics for email

Examine your SMS marketing data across your account.

Account analytics for SMS

Examine your email marketing data across multiple accounts.

Cross-account analytics for email

Examine your SMS marketing data across multiple accounts.

Cross-account analytics for SMS

Add tags to your organisation’s accounts.

Account tagging

Account analytics

Learn how to view and use the email reports.

Email reports

Use and understand the data you see in your Email dashboard.

Email dashboard

Export and filter data for email campaign reports

Email campaign report provides real-time analytics on a single campaign, including performance, engagement, delivery, revenue, and interaction data.

Email campaign report

A list of the available email campaign reports.

More reports: Detailed reporting for email campaigns

The Link hotspot report shows where contacts clicked links in your campaign, helping you identify the most‑engaged areas of your email.

Link hotspot report

View a visual overview of where your contacts are opening your emails.

Map of openers report

View a breakdown of the email clients your contacts used to open your campaign.

Email client breakdown report

Learn how much direct revenue a specific email campaign generated, based on orders placed after recipients received that campaign.

Email campaign revenue report

View and export replies to your email campaigns.

Replies report

Learn how we calculate the percentages you see in your email reports.

Understand email report percentages

Scheduled email reports let you automatically send performance summaries for your email campaigns to up to 25 recipients.

Schedule sending up-to-date email reports

Use the performance comparison overview to generate a visual comparison of your campaigns’ performance.

Compare the performance of multiple campaigns

Get clearer insights from your email campaigns by filtering out automated activity.

Filter non-human activity from your email campaign reports

Build, save, and schedule custom reports for your email campaigns.

Custom reports for email campaigns

Track delivery, engagement, and revenue metrics for your SMS/MMS campaigns.

SMS/MMS report

View the reports of your SMS auto-responders.

SMS auto-responder reports

Learn how much direct revenue a specific SMS campaign generated, based on orders placed after recipients received that campaign.

SMS campaign revenue report

Read, search, and export the inbound SMS messages received by your account.

Inbound SMS messages

View all the outbound messages you sent, when you sent them, and who you sent them to.

Outbound SMS messages

Learn how we calculate the percentages you see in your SMS reports.

Understand SMS report percentages

SMS replies and reports

Use the transactional email dashboard to keep track of your transactional email sends.

Transactional email dashboard

Understand how your programs are performing using program reports.

Program reports

View detailed statistics and reporting to understand how contacts move through your programs.

Program statistics and reporting

The program report provides program performance details.

Individual program report

Use program analytics to see how specific program nodes are performing.

Program analytics

Use the Chat report to view information about your chat sessions.

Chat reports

View the reporting for your Surveys, pages, and forms.

Survey, pages, and forms reports

View the reporting for your surveys and forms in our retired Surveys and forms tool.

Surveys & forms (legacy) reporting

See why contacts could not sign up with your forms.

Signup form failures report

View and export your back in stock reporting data.

Product notification reports

Use the Channels and Webhooks report to monitor activity for your webhooks and digital marketing channels.

Channel and webhook reports

Identify key topics and trends in your form responses through AI analysis.

Use DotdigitalAI to summarise form responses

Additional channel reports

Use the retail dashboard to see valuable information about your revenue, orders, and customers.

Retail dashboard

View how much revenue your product recommendations have generated.

Product recommendations reports

View and understand your abandoned carts analytics.

Abandoned carts report

Use the abandoned cart dashboard to see detailed information about your abandoned, converted, and lost carts.

Abandoned cart dashboard

Use Revenue attribution to track how many campaign clicks convert into revenue.

Revenue attribution

View and use your ecommerce product catalogs in Dotdigital Marketing.

Product catalogs

Use order filters to clean up your retail dashboard by removing refunded orders.

Remove refunded orders from the Retail dashboard data

Use the commerce reporting tool to track the performance of your revenue, orders, and customers.

Commerce report

Add order filters to revenue-driven ecommerce functions.

RFM and Revenue attribution order filters

Learn why and how to expand the scope of your ecommerce reports.

Ecommerce reports and non-marketing contacts

View detailed information about the orders in your commerce store.

Commerce orders

Learn which currencies are supported and how to set your base currency.

Currency conversion

Learn to use our commerce intelligence data models, such as RFM, dashboards, and reports.

Commerce intelligence data validation

Commerce dashboards and reports

Developer hub

Academy

Contact Support

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