Dotdigital

Use Content Agent, an AI agent in EasyEditor, to generate, iterate, and improve campaign content through a conversational interface.

Content Agent overview

Learn how to use Content Agent to refine copy, CTAs, images, and personalisation in an existing email campaign.

Improve your email campaigns with Content Agent

Countdown timers can highlight time-sensitive events or promotions. They're great at adding a sense of urgency to your emails.

Add a countdown timer to an email campaign

Add a bit of colour to your email campaigns.

Change the colours in your email campaign

Learn how to use web-safe fonts and web fonts in EasyEditor, and what to consider when applying them in your campaigns.

Use different fonts in EasyEditor

Learn how to add web fonts to your email campaigns and templates in EasyEditor.

Add web fonts to email

Use contact data fields to send each of your contacts a unique link.

Insert unique file download links in an email campaign

Allow your contacts to easily save an event in their calendars.

Insert a calendar appointment link in an email campaign

Add different link types to your campaign by using the link manager.

Insert links into your campaign

Preheader text is a small snippet of text that appears below the subject line of your email in your recipients’ inbox preview.

Email campaign preheaders

EasyEditor makes it simple to add border lines and padding into your campaigns.

Add border lines and padding

Use personalisation and dynamic rules to customise your subject line or from name for different contacts.

Dynamic rules and personalisation for subject lines and from names

Insert personal information relating to each recipient within the body of the campaign or landing page.

Add data field personalisation to your email campaign or landing page

A few things you need to know before using GIFs in your email campaigns.

Insert a GIF in an email campaign

Learn to add, insert, and edit images in a campaign or survey, page, or form.

Images in EasyEditor

Make the most of the images you use in your campaigns.

Advice on image resolutions and retina displays

Upload, download, store, and edit your images.

Use the image manager

Marketing fully supports the use of multiple languages and alphabets anywhere you can enter text.

Use different languages and alphabets when creating content

Make sure your campaigns are optimised for mobile and desktop displays.

Edit content visibility for different devices

Use the power of AI to optimise your email campaigns.

Dotdigital AI for email campaigns

Use subject line suggestions and split testing to optimise your email campaign performance.

Split testing subject lines in email campaigns

Edit the width of your campaigns created from templates in-app.

Change the width of an email campaign

Fine-tune your code and customise it exactly how you want it.

Edit the source code of an email campaign

EasyEditor's Utilities menu has a number of tools to help you review your campaign.

Review tools for email campaigns: the Utilities menu

What you should consider when designing your campaign.

Work with dark mode

Learn to choose the best image sizes and file formats for your email campaigns.

Optimal image size and file format for email campaigns

Use Dotdigital AI to translate your campaigns and EasyEditor text blocks into 39 languages.

Dotdigital AI: Translate email campaigns and text blocks

Laura Russell

Gareth Burroughes

Bartlomiej Rekosiewicz

Design a campaign with EasyEditor

Add text to your email campaigns and personalise the text's colour, size, and style.

Add, edit, and style the Text block

When you drop building blocks into your campaign, they automatically resize based on the available space, but you can manually resize.

Resize building blocks

Re-use custom blocks you've previously created.

Create custom building blocks in EasyEditor

Include products in a campaign that your contacts have previously shown an interest in.

Add abandoned cart details to your campaign

Take your contacts directly to your PayPal checkout.

PayPal

Use the Social links block in EasyEditor to add clickable icons that link to your social media profiles and encourage your contacts to follow, like, or connect with you.

Social links

Tailor your email campaign so different groups of contacts receive different content, offers, images, copy, or calls to action.

Dynamic content

Allow your contacts to share your email campaign through their social networks.

Social sharing

RSS (Really Simple Syndication) is a web feed format used to publish frequently updated content, such as news, blogs or products.

RSS feeds

Use information from your catalog to display your products and any related data.

The Products block

Add videos in EasyEditor with the Video block.

Videos

Use Columns and Spacer blocks to organise content in your email campaigns, pages, and forms.

Columns and spacers

Add buttons to your email campaign or landing page in EasyEditor with the Button block.

Buttons

Remind contacts of products they have previously looked at on your store.

The Last browsed block

Add content to your campaigns through a URL endpoint.

External dynamic content

EasyEditor content blocks

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