Dotdigital

Laura Russell

Gareth Burroughes

Bartlomiej Rekosiewicz

Opt-ins, unsubscribes and suppressions

What different opt-in types mean and the difference between them.

Email opt-in types

A contact's email opt-in type shows their sign up status and can prove whether you can send email marketing campaigns to them.

Edit a contact's email opt-in type

It’s best practice in email marketing to confirm that you have consent from your contacts to send them your communications.

Use verified double opt-in on existing contacts

We class a contact’s email opt-in status as verified double when they opt in to your email communications using our double opt-in feature.

Use verified double opt-in

The Email channel opt-in type contact data field contains the email opt-in type of each of your contacts.

Segment contacts with verified double opt-in

Add your logo to the default system email, or set a triggered campaign as your double opt-in confirmation email.

Customise the double opt-in confirmation email

Generate HTML code that you can copy and add to a page on your website.

Create a signup form

Collect consent, manage opt-in preferences, and use double opt-in to grow a compliant subscriber list.

Opt-in and consent

Manage unsubscribe pages, links, and preference centres in Marketing to stay compliant and give contacts flexible, opt‑down options.

Understand unsubscribe and preference centre options

Improve communications with your contacts by giving them an easy way to manage how you contact them and what data you hold about them.

Set up a preference centre

Unsubscribe a contact so they no longer receive communications from you.

Unsubscribe a contact

Allow contacts to opt-out of your communications.

Use a customised unsubscribe form

After a contact unsubscribes, they might change their mind and ask you to resubscribe them, or resubscribe themselves using a signup form.

Resubscribe a contact

We automatically translate your unsubscribe or preference page into the chosen language of your contacts.

Automatic translation for unsubscribe and Preference centre pages

Contacts can opt-out of SMS communications by replying to an SMS campaign with one of a specific set of stop words.

SMS opt outs with stop words

Design a custom resubscribe confirmation email for contacts who have unsubscribed from your email communications.

Customise the resubscribe confirmation email

For every contact, we store the date of their most recent subscription.

Establish when a contact subscribed

Manage signup forms, subscriber preferences, unsubscribe options, and resubscription journeys.

Preference centres and subscriptions

Understand how contact, channel, list, and domain suppressions work in Dotdigital Marketing, and how they affect your ability to market to contacts.

Understand contact and channel suppressions

Learn how to view, filter, and manage suppressed contacts and domains in Dotdigital Marketing.

Manage suppressed contacts and domains

What causes a suppression and what each email suppression reason means.

Understand email contact suppression reasons

Use suppressions to temporarily, or permanently, stop certain contacts from receiving your email or SMS communications.

Suppress a contact

You can delete a suppressed contact to remove their associated data fields and Insight data, while keeping their email address or mobile number to maintain the suppression.

Delete a suppressed contact

Download a file of contacts suppressed from a specific list.

Export suppressions from a list

Share suppression lists between accounts within your team.

Shared suppressions

Add and remove suppressions from a list

Suppressed contacts are those who have unsubscribed, bounced, ISP complained, or otherwise been removed from your lists.

Export your suppressed contacts

Set a threshold for the number of consecutive soft bounces allowed for a contact’s email address.

Adjust soft bounce settings

Stop automatically suppressing a mobile number after three hard bounces.

Disable SMS hard bounce automatic suppression

Understand, manage, and troubleshoot contacts and channels that can't receive marketing communications.

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