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What causes a suppression and what each email suppression reason means.

Understand email contact suppression reasons

Suppress all email addresses with a specified domain.

Suppressed contacts and domains

Set a threshold for the number of consecutive soft bounces allowed for a contact’s email address.

Adjust soft bounce settings

Stop automatically suppressing a mobile number after three hard bounces.

Turn off SMS hard bounce automatic suppression

What different opt-in types mean and the difference between them.

Email opt-in types

Contacts can opt-out of SMS communications by replying to an SMS campaign with one of a specific set of stop words.

SMS opt outs with stop words

A contact's email opt-in type shows their sign up status and can prove whether you can send email marketing campaigns to them.

Edit a contact's email opt-in type

Use suppressions to temporarily, or permanently, stop certain contacts from receiving your email or SMS communications.

Suppress a contact

You can delete a suppressed contact to remove their associated data fields and Insight data, while keeping their email address or mobile number to maintain the suppression.

Delete a suppressed contact

After a contact unsubscribes, they might change their mind and ask you to resubscribe them, or resubscribe themselves using a signup form.

Resubscribe a contact

Suppressed contacts are those who have unsubscribed, bounced, ISP complained, or otherwise been removed from your lists.

Export your suppressed contacts

We class a contact’s email opt-in status as verified double when they opt in to your email communications using our double opt-in feature.

Use verified double opt-in

It’s best practice in email marketing to confirm that you have consent from your contacts to send them your communications.

Use verified double opt-in on existing contacts

The Email channel opt-in type contact data field contains the email opt-in type of each of your contacts.

Segment contacts with verified double opt-in

For every contact, we store the date of their most recent subscription.

Establish when a contact subscribed

Improve communications with your contacts by giving them an easy way to manage how you contact them and what data you hold about them.

Set up a preference centre

Share suppression lists between accounts within your team.

Shared suppressions

Generate HTML code that you can copy and add to a page on your website.

Create a signup form

Allow contacts to opt-out of your communications.

Use a customised unsubscribe form

Unsubscribe a contact so they no longer receive communications from you.

Unsubscribe a contact

Add and remove suppressions from a list

Download a file of contacts suppressed from a specific list.

Export suppressions from a list

We automatically translate your unsubscribe or preference page into the chosen language of your contacts.

Unsubscribe and Preferences page languages

Design a custom resubscribe confirmation email for contacts who have unsubscribed from your email communications.

Customise the resubscribe confirmation email

Add your logo to the default system email, or set a triggered campaign as your double opt-in confirmation email.

Customise the double opt-in confirmation email

A contact can have an email address, mobile number, or both, stored against them. These methods of communication are called channels.

Understand contact and channel suppressions

Manage unsubscribe pages, links, and preference centres in Marketing to stay compliant and give contacts flexible, opt‑down options.

Manage unsubscribe links and preference centres

Laura Russell

Gareth Burroughes

Bartlomiej Rekosiewicz

Opt-ins, unsubscribes and suppressions

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