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What different opt-in types mean and the difference between them.

Email opt-in types

A contact's email opt-in type shows their sign up status and can prove whether you can send email marketing campaigns to them.

Edit a contact's email opt-in type

It’s best practice in email marketing to confirm that you have consent from your contacts to send them your communications.

Use verified double opt-in on existing contacts

We class a contact’s email opt-in status as verified double when they opt in to your email communications using our double opt-in feature.

Use verified double opt-in

The Email channel opt-in type contact data field contains the email opt-in type of each of your contacts.

Segment contacts with verified double opt-in

Add your logo to the default system email, or set a triggered campaign as your double opt-in confirmation email.

Customise the double opt-in confirmation email

Generate HTML code that you can copy and add to a page on your website.

Create a signup form

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Collect consent, manage opt-in preferences, and use double opt-in to grow a compliant subscriber list.

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