Dotdigital AI helps at different stages of building an email campaign. Content agent is the main tool for writing and improving your content. You can also get subject line suggestions while you set up your campaign.
You can call on Dotdigital AI wherever you see the sparkle.
Before you start
Dotdigital AI is an artificial intelligence tool powered by Microsoft Azure’s OpenAI service and ChatGPT, and it might produce incorrect responses. You must review all suggested content before using it in your campaigns.
Agents store the information you enter during conversations so we can improve their performance over time.
Learn more in Dotdigital and AI: Frequently asked questions.Based on a fair usage policy, we ask you to use Dotdigital AI responsibly. Maximum 200 requests per account every 24 hours.
Content agent
Content agent is built into EasyEditor and helps you create and refine campaign content through chat. It can generate and rewrite copy, adjust tone and styling, and suggest personalisation or images using your brand voice. You can review and apply changes to specific blocks, combining agent-driven suggestions with manual editing.
With Content agent, you can:
brainstorm ideas, and draft, rewrite, or shorten copy
review your content for clarity, grammar, and brand voice
adjust text styling and edit buttons
generate new images or edit existing ones
add contact data fields for personalisation
To open Content agent, select the AI agent icon in EasyEditor, or hover over a block and select its AI agent icon.
Content agent replaces the Feedback assistant and Rewrite assistant. To get feedback on your campaign, check grammar, or change the tone of your copy, ask Content agent.
Learn more in Content agent overview and Improve your email campaigns with Content agent.
Subject line suggestions
When you type more than four characters in your subject line, Dotdigital AI suggests alternative versions automatically. The more context you give, the more relevant the suggestions are.
Each suggestion has an A/B button. Select it to create a split test version with that subject line.
You can also ask Content agent for subject line ideas. It only applies a subject line when you ask it to.
Learn more in Split testing subject lines in email campaigns.
Translate a campaign
Create a translated copy of your email campaign in one of 39 languages. Dotdigital AI saves the translation as a new campaign in the same folder as the original.
Expand the Utilities drop-down menu in EasyEditor and select Translation agent.
Learn more in Dotdigital AI: Translate email campaigns and text blocks.
Convert an email campaign to SMS
Reuse the content of your email campaign in an SMS message. Dotdigital AI picks out the key points from your email and condenses them to a length that suits SMS.
Open your email campaign in EasyEditor.
Expand the Utilities drop-down menu and select Convert email to SMS.
Marketing creates an SMS campaign, saves it to your SMS/MMS campaigns, and opens the editor.