Skip to main content

Edit a contact's data fields

Edit the data you hold in a contact's personal details or custom data fields.

Written by Laura Russell

Your contacts' data is one of your most important assets, so you want to be able to keep it up to date and accurate. If you need to update or edit the data you hold for an individual contact, you can do this in the Single customer view.


Before you start


Edit a contact's data fields

  1. Go to Audience > Contacts.

  2. Find and select the contact you want to edit. You can use the Search field to locate the contact.

  3. Select the Data fields tab.

  4. There are two sets of data you can edit for a contact through the Single customer view. Select the relevant folder:

    • Personal details
      Displays First name, Last name, Full name, Email, Mobile number, Gender, and Postcode. You can also add notes to the contact record here.

    • Data fields
      Any custom data fields you have created.

  5. Find and edit the data in the field you want to change.

  6. Select Save.


Change a contact's email address or mobile number

You can change a contact's email address or mobile number in their Single customer view, whatever their subscription status. The new email address or mobile number keeps the status of the one it replaces, so changing it doesn't resubscribe the contact.

For example, if a contact's email address is unsubscribed and you change it, the new email address is unsubscribed too.

There are some exceptions:

  • Email addresses suppressed for a system reason
    ​If the old email address was suppressed for a reason such as a spam trap, the new email address has the status Suppressed by you.

  • Bounced mobile numbers
    If the old mobile number bounced, the new mobile number has the status Suppressed by you.

  • Contacts who haven't confirmed their subscription
    If the contact hasn't confirmed their subscription yet, we send a confirmation email to the new email address. Confirmations sent to the old email address no longer count.

You can't change an email address or mobile number to one that:

Using our API?

You can also change a contact's email address or mobile number using API v3. The same rules apply.
​Learn more in our developer documentation.


Mobile number ID field

  • Marketing uses mobilenumberid as the default field for mobile numbers.

  • This field is a unique identifier, like email, and is not listed among custom data fields but appears during import mapping and in signup forms.

  • To collect mobile numbers for SMS, use the default mobilenumberid field. Do not create a custom field for this purpose.

Did this answer your question?