Advanced Personalization and Hyper Personalization are packages of our Personalization platform, designed to enhance your marketing strategies with tailored and dynamic content. Dotdigital Marketing offers two powerful Personalization add-ons:
Advanced Personalization and Hyper Personalization.
Advanced Personalization is designed for brands looking to enhance their email personalization and start personalizing their website. It lets you personalise your website and email communications, making your customer interactions smarter and more targeted.
Hyper Personalization builds on the features of Advanced Personalization, adding top-tier personalisation capabilities for your website, mobile app, and email communications. This package is ideal for brands that want to extend personalisation across multiple channels and have complex data and setup requirements.
Sign up for Personalization
If you'd like to get the Advanced or Hyper personalization add-on for your Dotdigital Marketing account, contact your Customer Success Manager.
Need child accounts?
In Personalization you can create child accounts to match your setup in Marketing. This feature is particularly useful for managing multiple brands or departments within a single organisation. By setting up child accounts, you can ensure that each brand or department has its own personalised settings and data while still maintaining control.
Add Advanced or Hyper Personalization to your site
Once you’re signed up, you need to install the correct scripts to your site. The Dotdigital Tag is the simplest way to do this.
This single tag enables Dotdigital Marketing features such as Web behavior tracking, Chat, Abandoned carts, and Advanced and Hyper Personalization.
Learn more about the Dotdigital Tag.
Use Advanced or Hyper personalization
To use the Advanced or Hyper Personalization add-ons, select Personalization from the left-hand menu in Marketing to open Personalization.
Learn more
To learn more about using the features of Advanced Personalization or Hyper Personalization, visit our Personalization Help Center.