Once you automatically import your commercetools commerce data into your Marketing account, you can start to take advantage of our commerce intelligence tools to enrich your marketing and customer engagement.
Before you start
You must have a commercetools account.
You must be able to provide access to the commercetools API.
We can help you with this.
The integration syncs data one way; from commercetools to Marketing.
Abandoned carts are not included in the integration by default. Your developers can install the necessary scripts on your storefront and we can assist in troubleshooting and testing.
Benefits
Understand and utilise customer data.
Gain insights into your sales using our retail dashboard.
Sort your customers using RFM analysis, and target your efforts where they are needed most to maximise ROI.
Enable AI-powered product recommendations.
Learn more
Features
Import your product catalog.
Import your customers as contacts.
When an email is available for the customer
Import your order data and link it with a customer or contact .
New data is imported every 15 minutes.
Synced contact data
Contact records from commercetools are added into a pre-defined list in Marketing.
You can specify which list to sync customers to during the integration setup process.
The integration creates contact records in Marketing for all contacts present in commercetool’s customer list. The following data fields are mapped by default:
Marketing data field | commercetools data field |
First name | First name |
Last name | Last name |
Full name | N/A |
DOB | Date of birth |
Customer ID | Customer ID |
Custom attributes
It’s possible to map any custom contact fields you have created in commercetools to a custom data field in Marketing.
Mapping of custom fields can be requested during the integration setup process.
Marketing opt-in statuses
As commercetools does not automatically store any marketing or opt in information for contacts, you might be storing opt-in information in a CRM or another platform. If you want to sync opt-in data for contacts you can:
Create a custom field in commercetools for storing opt-in information. The integration can use this as a basis to map into a custom data field in Marketing, for example, NEWSLETTER_SUBSCRIBE = YES/NO.
Consider syncing opt-in status from your CRM or other system to Marketing directly.
Learn more about the other integrations that are available in the Integrations section of the Help Centre.
If you’re not currently storing opt-in or consent data, contacts synced to Marketing are set to an Unknown opt-in state. You can use Marketing to gather and store consent data.
Learn more in Record consent for your contacts.
Synced Insight data
Your commercetools product (catalog) and order data are synced into Marketing as Insight data collections.
Learn more in Non-developer’s guide to Insight data.
Product catalog data
The following product attributes are synced to Marketing by default:
Additional attributes can be mapped by request to the Marketing team during the integration setup process.
Attribute | Type |
id | string |
name (✔️) | string |
price (✔️) | numerical |
specialPrice | numerical |
url (✔️) | string |
sku (✔️) | string |
stock | numerical |
status | string |
image_path (✔️) | string |
Currency | string |
A tick (✔️) next to an attribute indicates that it's mandatory for our product recommendations feature.
Order data
All orders present in commercetools’ Order lists sync to Marketing as long as there is an email address associated with the order record.
The following order statuses are synced to Marketing:
commercetools order status | Marketing order status |
Open | Pending |
Confirmed | Paid |
Complete | Completed |
Cancelled | Cancelled |