MarketingOnce you import your eStar data into Marketing, you can start to take advantage of our automation and commerce intelligence tools to enrich your marketing and customer engagement. The integration allows you to sync contact, product and order data.
Benefits
With your eStar commerce data syncing to Marketing, here are just some of the things you can do:
More easily understand and utilise your customer data.
Gain valuable insights into your sales using our retail dashboard.
Segment your customers using RFM analysis, and target your efforts where they are needed most to maximise ROI.
Enable AI-powered product recommendations.
Before you start
Things you need to know:
Sync direction for your data is one-way, eStar to Marketing.
If you want to implement Marketing abandoned carts on your eStar site, contact the eStar Client Support Team or your eStar Account Manager.
You can share the following documentation with them to assist with the set up:Extend the Dotdigital Tag for abandoned cart and browse
Learn how to create an abandoned cart email in Create an abandoned cart email.
Activate the integration
To activate the eStar integration, you must contact us. We need to support the installation to make sure it’s correctly configured and works as expected.
Features
The eStar integration syncs three data types:
Subscribed and non-subscribed contacts
Order data
Product catalog
Contact data
Your eStar contacts are synced into a Marketing list called eStar Contacts. If you have chosen to sync both subscribed and non-subscribed contacts, you can use a segment based on the NEWSLETTER_SUBSCRIBE data field to differentiate between the two.
Learn more in Create a segment.
List selection
If you want your eStar subscribers to be added to a different list on sync, you can discuss this with us during the integration setup. Alternatively, you could use an automated program to move contacts from the eStar subscribers list to another list of your choice.
Learn more in Using programs to add contacts to lists and other programs.
The integration syncs the following contact details:
Email
First name
Last name
Full name
The integration also creates and syncs these custom data fields:
BILLING_ADDRESS_1
BILLING_ADDRESS_2
BILLING_CITY
BILLING_COMPANY
BILLING_COUNTRY
BILLING_POSTCODE
BILLING_STATE
BILLING_TELEPHONE
CUSTOMER_ACTIVE
CUSTOMER_ID
CUSTOMER_TYPE
CUSTOMER_USER_GROUP
DOB
NEWSLETTER_SUBSCRIBE*
ON_CREDIT_HOLD
* Unsubscribed contacts
If a contact unsubscribes through eStar, the integration updates the NEWSLETTER_SUBSCRIBE data field in Marketing to NO. It does not add the contact to the Marketing account suppression list.
Product data
All current products held in your eStar catalog is synced to Marketing in an account-scoped insight data collection called catalog_estar.
The following attributes are synced for each product:
sku
status
name
price
specialprice
currency
image_path
brand
url
id
Order data
The integration syncs orders from eStar to Marketing into an Insight data collection called orders. New orders are imported every 30 minutes, and order updates are synced to Marketing every two weeks.
If you want to sync order updates in real time, you must contact eStar for support to enable webhook events. There is an additional cost from eStar for this service.