EasyEditor is a powerful tool that allows you to create, edit, and style both email campaigns and landing pages without having to write a single line of code. The source code is available for you to edit if you want to, but the drag-and-drop functionality of EasyEditor allows you to build and style your content directly in the design view.
Before you start
Campaigns must include an unsubscribe link.
Campaigns must not contain links from other campaigns, for example a View in browser link originally generated for a different campaign.
If you edit a campaign in multiple tabs simultaneously, or if multiple people are working on a single campaign at the same time, changes may be overwritten. You can restore a previous version of your campaign if you need to.
Get to know EasyEditor
When you’re starting off from one of our free templates, there are a number of content blocks already added to the campaign. All you need to do is edit their content or position to your liking.
The EasyEditor toolbar is displayed above the design canvas. This toolbar is dynamic and changes depending on whether you're editing text or images. The relevant options for the content you’re working on become available to you automatically.
If you select a text area on your template, the toolbar displays options related to working with text. If you select an image, the toolbar switches to display image-related options. The Build tab also automatically expands the Images section.
The left side menu contains all the different building blocks you can add to your campaign in the Build tab and the Styles tab allows you to change colours, borders, padding, device display options, and more.
Above the main toolbar, there are a few other options available.
Here you can use the Undo and Redo tools, open a preview, perform a test send, or open the Utilities menu which allows you to access the source code, among other options.
You can also save your campaign or landing page using the Save button. For email campaigns, the Save & continue button takes you to the next step in the campaign creation process. You can also select any step in the breadcrumb menu to move to that step.
EasyEditor blocks
You can identify a block’s type by hovering over it. The block’s content type is displayed in the header:
Move a block
To move blocks around the EasyEditor design canvas, select and drag them by the header. A dashed line shows you where else on the canvas the block you’ve selected can be placed.
Add a block
Similarly, you can add a brand new block by selecting and dragging it from the left side menu and placing it onto the canvas. The Build tab of the menu contains all the different content blocks available to you.
Some block types can contain other blocks. For example, a column block can have other block types, such as text, images, or buttons, nested inside it.
Try to keep your design simple and avoid multiple layers of nested blocks, as this can significantly increase the HTML size of your campaign, which can cause it to be clipped in Gmail.
Edit the content of a block
Select a block to edit the content inside it, for example, to replace some text or change an image. Depending on the type of block you have selected, a range of options will be available to you in the left side menu.
Delete or copy a block
You can also duplicate or delete a block using the relevant icon in the block header.
Dotdigital AI
If the features are enabled on your account, then where you see the Dotdigital AI symbol 
in the header of a content block you can access our AI content tools to help you create and refine your email content.
Learn more about
More EasyEditor actions
Translate your campaign content using AI-powered translation tools.
Preview your campaign
Once your campaign has content in it, select Preview on the right of the top toolbar to see how the campaign should look in your recipients’ inbox.
The preview tool gives a good idea of how your campaign should appear to your contacts, however previews in a browser can only be approximate, so we strongly advise you to perform test sends to different mail clients and devices. You can also make use of our inbox testing tool.
The preview tool allows you to:
Switch between HTML and plain text versions of your campaign using the drop-down menu in the top left.
Check how your campaign looks on desktop, tablet and mobile. To do this, select the relevant icon in the top right of the Campaign preview window.
See the campaign with or without the images. To do this, toggle the Images switch to On or Off.
Preview the campaign as a specific contact.
To do this, select the Personalisation icon and search for the contact using their email address. Select Find, and then select the Preview icon for the contact you want to view as.
Alternatively, select Show recent to display the ten most recent contacts you’ve imported and preview each one in turn.
Select the dynamic content icon to preview any dynamic content, if you’ve added any.
Preview a split test campaign
Switching between split test version in a preview is only available when using the previewing tool outside of EasyEditor.
To do this:
Go to Campaigns > Email.
Select the Preview icon for the campaign you want to view.
Expand the drop-down menu in the top right of the Campaign preview window and select which content version you want to preview.
When inside EasyEditor, you can only preview the split test version of the campaign you currently have open in the editor.
Keyboard shortcuts
We've also included keyboard shortcuts so you can make even speedier use of the preview tool:
1, 2 and 3 switch between desktop, tablet and phone previews, respectively.
r rotates between landscape and portrait views when previewing in tablet and phone formats.
i switches between images being on and off.
h and t switch between HTML and plain text.
p opens the personalisation preview dialogue window.
d opens the dynamic content preview dialogue window.
Esc closes any dialogue window, including the overall campaign preview window.
Once you’re happy with your campaign preview, select Save & continue.
Plain text
We automatically generate a plain text version of your campaign for you, and update it when you save any changes to the HTML version.
Plain text versions can’t be automatically generated for campaigns using Liquid markup.
A plain text version of your campaign is important for a couple of key reasons:
Some spam filters penalise emails for only being in HTML without a plain text alternative. The HTML and plain text versions are sent as a combined email, and spam checking software looks at the combined file and checks the copy in the HTML and plain text versions are consistent. Spammers don't usually concern themselves with this.
Contacts might want to receive plain text because they're partially sighted, or their email client or the older mobile device won't display HTML emails.
If you manually edit the plain text version of your campaign, then the plain text version no longer automatically updates to match any changes you make to your email content in the design view.
If you want to manually add or edit the plain text version of your campaign, then, on the Content step of campaign creation:
Save any unsaved changes to your campaign.
Expand the Utilities drop-down menu and select Edit plain text version.
Make any changes to the plain text version you want.
To return to the design view without making any changes, select Close.Select Save & close.
To re-synchronise your HTML and plain text email versions, select Generate plain text version.
You see a confirmation message that any existing plain text will be replaced with a newly generated version. Select OK.
Next steps