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Divide your contacts into small targetable blocks based on set criteria.

Segmentation overview

The different rules you can use to create a segment when using our drag and drop segments tool.

Types of segment rules

Create a segment

Make changes to previously created segments.

Copy, edit or rename a segment

Update a segment against your latest data, remove it from your account, or export the contact data within it.

Refresh, delete, or export a segment

Create folders to group related segments and make them easier to locate.

Organise segments with folders

Delete contacts based on criteria you define.

Remove a segment and its contacts from your account

Preserve the set of contacts a segment has generated.

Copy or convert a segment to a list

Analyse and view detailed and informative data about your contacts.

List and segment analytics

Use data field filters to create specific segments based on information stored in your data fields.

Data field filter types in segment builder

If your segments don’t return the contacts you expect, check for issues with rule logic, data refresh, or configuration.

Troubleshoot segment issues

Gareth Burroughes

Laura Russell

Bartlomiej Rekosiewicz

Create, manage, and refine segments to target audiences based on contact data, behavior, and engagement.

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