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Learn to divide your contacts into small targetable blocks based on set criteria.

Understand segments

Combine rules on engagement, contact data, purchases, and predictions to target exactly the contacts you want.

Create a segment

The different rules you can use to create a segment when using our drag and drop segments tool.

Types of segment rules

Use data field filters to create specific segments based on information stored in your data fields.

Data field filter types in segment builder

Make changes to previously created segments.

Copy, edit or rename a segment

Preserve the set of contacts a segment has generated.

Copy or convert a segment to a list

Update a segment against your latest data, remove it from your account, or export the contact data within it.

Refresh, delete, or export a segment

Create folders to group related segments and make them easier to locate.

Organise segments with folders

Delete contacts based on criteria you define.

Remove a segment and its contacts from your account

Analyse and view detailed and informative data about your contacts.

List and segment analytics

If your segments don’t return the contacts you expect, check for issues with rule logic, data refresh, or configuration.

Troubleshoot segment issues

Gareth Burroughes

Bartlomiej Rekosiewicz

Laura Russell

Create, manage, and refine segments to target audiences based on contact data, behavior, and engagement.

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Build your first workflow and watch it run end to end.

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Connect the tools your team already uses to bring data in.

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