Connect your Shopify store to Marketing
🔴 Required
First, you need to connect your store. Your Marketing account connects to your Shopify store using our Shopify app.
Turn on data sync
🔴 Required
Control how your store syncs with Marketing. Learn to turn data sync on or off and, if you need to, run a manual data sync.
Turn on double opt-in for subscribers
🟠Highly recommended
Be confident you're sending marketing campaigns to valid, monitored, consenting email addresses.
Choose lists for customers and subscribers
🔵Optional
We automatically put all your Shopify marketing subscribers into a subscribers' list. But you might want to change this, or start syncing your Shopify customers too.
Turn on two-way sync for contacts
🟡Recommended
At first, your Shopify integration only syncs one way — Shopify ➡️ Marketing. But you can turn on two-way sync and start syncing your contact data back to Shopify after making changes in Dotdigital.
Map Shopify Customer Fields to Marketing contact data fields
🟡Recommended
Use field mapping to map your Shopify customer fields to contact data fields within Marketing.
Send transactional email with Marketing
🟡Recommended
Create templates and send branded, customisable transactional emails through Marketing.
Set up an abandoned cart program
🟡Recommended
Recover lost sales and increase your conversion rate and revenue with an abandoned cart program.
Set up your welcome program
🟡Recommended
Use automation programs to welcome your customers and subscribers and keep them engaged.
Set up back in stock email alerts
🔵Optional
Send automatic notifications to subscribed contacts when the products they want come back in stock.