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Add Reviews.io App blocks to your campaigns

Display customer reviews and review information in your email campaigns.

Written by Gareth Burroughes

Integrate Reviews.io with Dotdigital to show your customer reviews, ratings, and user-generated content (UGC) in your email campaigns.

When you connect the two accounts, Reviews.io adds the following to your Dotdigital account:

  • App blocks
    Four App blocks that you can drag into your email campaigns in EasyEditor. Reviews.io updates them daily, so they show your latest reviews.

  • Review data
    Reviews.io sends your company and product reviews to Dotdigital as they're submitted. Reviews are stored as Insight data in the REVIEWSio_Company_Review and REVIEWSio_Product_Review collections, at both account and contact level, so you can use them to segment your contacts.

  • UGC images
    Photos from your reviews are added to a REVIEWS.IO UGC folder in your Image Manager.

There are four Reviews.io App blocks you can add to your email campaigns:

Badges

Badges are graphics that display an overall rating and review count. Add these to your email campaigns to showcase your business's reputation.

Nuggets

Nuggets are short review excerpts highlighting a specific product or service's features or benefits. You create nuggets in Reviews.io, and then add them to your email campaigns. The nuggets App block shows the most recently created nugget.

Rating bars

Rating bars are visual representations of your overall rating and review count. You can use rating bars to spotlight high levels of customer satisfaction.

UGC galleries

UGC galleries are collections of user-generated content, such as photos, videos, and Instagram mentions, that can be used to showcase your customers' experiences with a product or service.

Add UGC content to email campaigns to reinforce trust in your brand and encourage customer engagement.

Before you start

  • You need an active Reviews.io account.

  • You need a Marketing API user to connect Reviews.io to your account. Only the account owner, or a user with the Can manage account user permission, can create one. Learn more in Create an API user.

  • We recommend creating an API user just for Reviews.io, rather than sharing one with another integration. This makes it easier to revoke the user or diagnose problems later.

  • Reviews.io built this integration and provides support for it. If you have a problem with the integration or its App blocks, contact Reviews.io support.

Learn more about the integration, including Social Proof banners and Flow Sequences, in Dotdigital integration in the Reviews.io Help Centre. This is a third-party link.

1. Integrate Reviews.io App blocks with Dotdigital

  1. In Reviews.io, go to Integrations, then select Dotdigital.
    ​

  2. To find your API endpoint, select the Account menu icon and go to Settings > Access > API users. Copy the endpoint exactly as it's shown. It depends on the region your account is hosted in, so an endpoint from another Dotdigital account might not work.
    ​

  3. Select Save Dotdigital Integration.
    ​

  4. Reviews.io adds your App blocks to your Marketing account. To check they've arrived, in Marketing, go to Connect > EasyEditor extensions and look for the Reviews.io App block group.

If your App blocks don't appear

The Reviews.io integration isn't listed in Connect > Integrations. Check for your App blocks in Connect > EasyEditor extensions instead.

  • If the Reviews.io group is there but a block is missing from EasyEditor, the block might be disabled. Enable it in Connect > EasyEditor extensions.

  • If there's no Reviews.io group, or you see the message You don't have the required data for this feature, in Reviews.io, go to Integrations > Dotdigital. Enter your API user details again, then select Save Dotdigital Integration.

  • If your App blocks still don't appear, contact Reviews.io support.

2. Add Reviews.io App blocks to a campaign

You add Reviews.io content to your campaigns with App blocks. You don't need the embed code that Reviews.io offers for other email platforms.

  1. In Marketing, either create a new email campaign or edit the campaign you want to add the Reviews.io block to.
    ​Learn more in Email basics - create, build and send.

  2. From the EasyEditor Build menu, expand the REVIEWS.io App block menu.

  3. Find the App block you want to add, then drag it into place on the EasyEditor canvas, then select Apply.
    ​

  4. Finish editing and save your campaign.

Learn more in:

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