Yotpo reviews App blocks let you add recent 5-star product reviews from your Yotpo account to your email campaigns, pages, and forms in EasyEditor. The reviews come from the Yotpo Reviews integration, which syncs them into your Marketing account.
The blocks show individual reviews. They can't show your overall star rating or your total number of reviews.
Before you start
The Yotpo Reviews integration must be installed on your account. Learn more in Integrate Yotpo Reviews with Marketing.
Reviews only appear in the blocks once the integration has synced them. A review syncs once it's verified and published on your website, whether or not the reviewer is a contact in your Marketing account. If Yotpo's Sentiment Analysis feature is enabled, new reviews don't sync. Learn more in Integrate Yotpo Reviews with Marketing.
Yotpo reviews must be enabled in your account's EasyEditor extensions. Learn more in EasyEditor extensions: App blocks overview.
Yotpo reviews App blocks can be used in email campaigns and pages and forms.
Yotpo App blocks can be placed on the base canvas and inside columns. They cannot be placed in dynamic content blocks. You can place them inside base Container blocks in the Surveys, pages, and forms EasyEditor.
App block types
The following Yotpo reviews App blocks are available to use in your email campaigns and pages and forms:
App block | Description | Required information |
Product: ID | Shows up to three of the most recent 5-star reviews for a product you choose. | Enter the product's ID from your ecommerce platform. This must match the product's external product ID in Yotpo. |
Product: Name | Shows up to three of the most recent 5-star reviews for a product you choose. | Enter the product's name exactly as it is displayed on your store. |
Recent: 5-star | Shows up to three of the most recent 5-star product reviews from your Yotpo account. | This block does not require you to enter any product information. |
When you set up a block, you choose how many reviews it shows, up to a maximum of three. If fewer reviews match than the number you chose, or none match, nothing appears in place of the block.
The product you enter is the same for every contact. You can't use personalisation or Liquid to show reviews for a different product for each contact, such as the product they browsed or a product recommendation.
When the reviews update
In email campaigns, the block gets its reviews each time the campaign sends. This includes triggered campaigns and program emails, so contacts who receive the same campaign on different days can see different reviews.
The block shows some of the most recent 5-star reviews that have synced to your account. These aren't always the newest ones. If the same reviews keep appearing, check that new reviews are syncing from Yotpo. Learn more in the Before you start section.
Add app blocks in EasyEditor
In EasyEditor, go to Build > Yotpo reviews.
Drag a Yotpo reviews block onto the canvas.
Select the block to open the settings side panel.
Complete the available fields in the side panel for the App block. Learn more in the App block types section. Learn more in App block types.
To save, select Apply.
Select Preview to open the preview tool and see what your App block looks like.
Yotpo reviews isn't in the Build tab
Make sure the blocks are enabled in Connect > EasyEditor extensions. Disabled App blocks don't appear in EasyEditor.
If they're enabled and still don't appear, delete the Yotpo Reviews integration and install it again. Learn more in Integrate Yotpo Reviews with Marketing.
Deleting the integration doesn't delete your App blocks or the review data that has already synced. Until you install it again, new reviews don't sync and new reviewers aren't enrolled in your program. Contacts already in the program stay in it. When you install the integration again, choose your program again.
A Yotpo reviews block doesn't appear in your campaign, page, or form
A block doesn't appear at all if fewer reviews match than the number you chose when you set it up.
For a Product: ID block, check that the ID you entered is the product's ID from your ecommerce platform, and that it matches the product's external product ID in Yotpo.
For a Product: Name block, check that the name you entered matches your store exactly. Copy it from the product in your store, then select Apply again.
If a Recent: 5-star block appears but your product block doesn't, the value you entered probably doesn't match.
If the value is right, there may not be enough 5-star reviews for that product yet. Choose a lower number of reviews for the block, then select Apply again.
If new reviews aren't appearing at all, check that they're verified and published, and that Sentiment Analysis is turned off in your Yotpo account.
Edit App block styles
To style the content of your App blocks, on the EasyEditor canvas, select the App block to open the style options, then select Style content at the bottom of the side panel.
Block details
The styles side panel displays basic details that can be customised for each App block.
These details might include names, review counts, or colours used for App block elements. Follow the on-screen guidance to make changes to these details.
Review star colour picker
To change the colour of your review stars, use the colour picker. You can choose from the colours already used in the campaign or select a completely different colour.
Learn more about using the Style manager in Choose and manage styles.