Dotdigital

Gareth Burroughes

Laura Russell

Automate your workflows and everyday tasks.

Automation

Generate leads and increase conversions with triggered campaigns for birthdays, preferences, seasons, and more.

Triggered campaigns overview

Automatically send tailored messages to new contacts, responders, and within automated programs.

Create a triggered email campaign

Repurpose your standard campaigns by converting them into triggered campaigns, saving time and resources.

Convert a standard campaign into a triggered campaign

Repurpose your triggered campaigns into standard ones, enabling you to easily repurpose content and broaden your campaign reach.

Convert a triggered email into a standard email campaign

Set up join actions to automatically send welcome emails or enrol contacts in programs when they join your lists.

Send contacts a campaign or enrol them on a program when they join a list

Set up a triggered campaign for unsubscribers to send a personalised message, seek feedback, or close on a positive note.

Send a triggered campaign when a contact unsubscribes from a list

Set up automatic responses to provide timely, consistent replies to your email campaigns.

Send an automatic response to all email campaign replies

Send an automatic reply when contacts respond to your email campaigns.

Set up an auto responder for email campaigns

Automatically subscribe contacts to lists or add them to other programs.

Add contacts to lists and programs

Remove contacts from your lists or delete them from your account in a program.

Use programs to remove contacts from lists and to delete contacts from your account

Email automation

Automatically send triggered, transactional, non-marketing content to individual contacts, providing personalised and timely updates.

Use transactional email

Send administrative, operational, non-marketing email to contacts using our transactional email feature with SMTP or API.

Send transactional email using SMTP or API

Send transactional emails using SMTP credentials.

Add a transactional email user for SMTP

Turn off the open, click, and bounce tracking features of transactional email.

Turn off open, click, and bounce tracking for transactional emails

Learn to build and send transactional email templates in EasyEditor.

Create, design, and send a transactional email template

Add placeholders to your template and provide values to personalise your transactional emails.

Use personalisation in a transactional email

 Transactional email

An introduction to the program builder where you can design your automations.

Program builder

Use the program builder to create automated marketing journeys.

Working with the program builder

Learn to activate and deactivate your automated programs.

Activate and deactivate automated programs

Exit conditions let you automatically remove contacts from a program when they meet specific criteria.

Use exit conditions to remove contacts from a program

Identify, understand, and fix any validation errors in your program.

Program validation errors and how to fix them

Manage and understand the automated programs in your account.

Managing automated programs

Enable or disable enrolments, view, copy, and deactivate.

Manage active programs

Edit, remove contacts from, or reactivate deactivated programs.

About deactivated programs

View, copy, or delete your read-only programs.

About read-only programs

Send automated daily or weekly update campaigns to your contacts with programs.

Create triggered daily or weekly email campaigns using the program builder

Enrol a contact into a program that starts straight away.

Enrol a contact into a program that starts immediately

Set up the start condition in your program, including scheduling, rules, and limits that control how contacts are enrolled.

Understand and create program start conditions

Learn how to use the delay node to add a delay to your programs.

Add a delay node to a program

Use the Update contact node to update contact data fields and marketing preferences in a program.

Update contact node

Use two-way decisions to branch automated programs.

Two-way decision node

Use the multi decision node to route contacts to multiple outcomes in your automated programs.

Multi decision node

Program messaging channel: Email campaign

Use the SMS/MMS campaign node in your programs.

Program messaging channel: SMS/MMS

Set up your push notification profile and find out what changes need to be made to your app.

Program messaging channel: Push notifications - set up

Use the Push notification program messaging node, and view statistics for your push notifications.

Program messaging channel: Push notifications - usage and reporting

Create a split in your marketing automation program based on date and time.

Date splits in programs

Create a split of contacts in your marketing automation program based on a specified number reaching the node first.

Quantity splits in programs

Create a random split of contacts in your program.

Random splits in programs

Use the Google Ads action in programs to automate adding and removing contacts to your Google Ads audiences.

Digital marketing channel: Google Ads

Maintain and grow your audiences easily and improve your retargeting efforts with the Facebook Audience node in your programs.

Digital marketing channel: Facebook Audience

Program nodes

Set up a default, automated text message reply to respond to all incoming messages on your virtual mobile number or shortcode.

Create a default SMS auto-responder

Set up automated SMS responses that are activated by specified trigger words.

Create a trigger word auto-responder

Auto-responders for SMS

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