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Our personalisation tools allow you to fine tune the content of your campaigns and pages to create highly relevant, customised content.

Personalising your emails and pages

Adding a tag, or tags, to your campaigns allows you to filter your campaigns in reports and listings.

Group campaigns together using tags

Why you can't recall a campaign after sending

Increase the reach and availability of your campaigns.

Adding campaigns as feeds to a website

Enable easier filtering and grouping for your link click reporting and link click segmentation.

Use link grouping to group campaign links together

Everything you need to know about using, or not using, background images in your emails.

Use background images in email

Gmail has some particular behaviours that it can be helpful for you to know about when working on your email campaigns.

Working with Gmail

Create email campaigns that are accessible for everyone.

Email accessibility

If you need to rename one of your email campaigns, you can do this at any stage of the sending journey.

Rename an email campaign

Accidents happen, and sometimes campaigns get sent with an incorrect URL in one of the links.

Edit a link in a sent email campaign

De-clutter and rid yourself of old sent campaigns, or clear out drafted campaigns that never got sent.

Delete or recover an email campaign

The outbox is where you can find campaigns currently sending, or scheduled campaigns waiting for their allotted time to be sent.

Use the email campaign outbox

Add AMP content to make your email campaigns interactive.

Add interactivity to your email campaigns with AMP

You can create a copy of any sent or unsent email campaign.

Copy an email campaign

After a campaign has been sent, or while it's in the outbox, there are a few things you can change.

Edit the settings of a sent email campaign

If you need to export your email templates and campaign content you can do this by copying the source code out of each template or campaign.

Export templates and campaigns from your account

Limitations and unsupported features when displaying email campaigns in Microsoft Outlook.

Limitations of Microsoft Outlook for Windows

Control what is displayed in a preview when sharing a campaign or page to Facebook.

Control the preview when sharing to Facebook

You can have replies sent or forwarded to an email address of your choice, as well as access them in email campaign reporting.

Replies to your email campaign

Our latest email templates work seamlessly with all modern devices. Learn what to do if you're still using classic building blocks.

Compatibility of building blocks in new responsive templates

Simulate email reporting data with EmailSim

Add visual previews to your email campaigns that appear in Gmail's Promotions tab.

Add Gmail annotations to your email campaigns

Gareth Burroughes

Laura Russell

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