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Create an email sending strategy

If you use a Custom from address and are self-hosting your DNS records, you must first verify the DNS records of your sending domain.

Verify your DNS records for a Self-hosted From address

Learn about email sender reputation and why it's important.

Understand your sender reputation

The different types of spam traps that mailbox providers use, and what happens if you hit a spam trap.

Understand email spam traps

How spam traps get into your email contact lists and how to avoid this.

Avoid email spam traps

Fix the negative effects a spam trap has on your sender reputation.

Fix your sender reputation

Use a delegated subdomain or delegated lookalike domain for your custom 'from' address (CFA).

Delegate a subdomain to our servers

List-Unsubscribe is a tag that tells email clients to automatically show the unsubscribe button in the email's header.

Understand List-Unsubscribe

The from address of your campaign is the email address a recipient sees in their inbox when they receive your email.

Branded domains: sending with a custom from address (CFA)

Mailbox providers use several types of email authentication to verify the legitimacy of the emails they receive.

Understand email authentication

How to enable Brand Indicators for Message Identification (BIMI) in your account.

Set up your BIMI logo

Develop a holistic strategy to maintain a good sender reputation and boost your engagement and deliverability.

Improve engagement and inbox placement

If you're experiencing a decrease in open or click-through rates, it could be down to various factors.

Why email engagement might drop

Spam is considered unwanted mail, and if your emails land in the spam folder, it's likely due to a poor sender reputation.

Why your email might land in spam

A seed list is a list of email addresses that are automatically sent a copy of every campaign sent to 2000 contacts or more.

Create a seed list to monitor sending activity

Set up a branded email sending address to help improve open rates, engagement, and brand recognition.

Create a custom from address (CFA)

Discover effective strategies to reduce spam complaints, improve your email deliverability, and maintain a healthy sender reputation.

How to reduce spam complaint rates

Verify your account with Google Postmaster Tools and start using its tools, reports, and data.

Set up Google Postmaster Tools

Learn how to securely grow your email list if you choose to use single opt-in while mitigating risks and maintaining deliverability.

How to enhance single opt-in security

How to ramp up a CFA

Use a service account to send essential, non-promotional emails to your contacts.

Send emails from a service account

Learn how to identify and prevent duplicate emails in your automation campaigns.

Prevent and troubleshoot sending duplicate emails in automation

Unexpected content in sent campaigns can come from browser‑based writing or grammar extensions running inside EasyEditor.

Browser writing assistants cause unexpected content in EasyEditor

Gareth Burroughes

Laura Russell

Bartlomiej Rekosiewicz

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