Dotdigital

Understand A/B testing in Dotdigital Marketing, including split test types, audience allocation, winner selection, reporting, and best practices.

Split testing overview in Dotdigital Marketing

Split test and compare different variants of your email campaign to find out what works best for your audience.

Split test an email campaign

Ensure your email sends are timed to reach inboxes when they're most likely to be read.

Use send time optimisation

Control and spread the send rate over a longer period than the default send speed .

Throttle the sending of an email campaign

Have your campaigns approved by a nominated team member before sending.

Approve campaigns before sending

Automatically resend a campaign with a new subject line to anyone who hasn't engaged with it after a set number of days

Use ReMail to resend a campaign to non-engaging subscribers

The pros and cons of sending from a dedicated IP address.

Do I need a dedicated IP address?

Use a service account to send essential, non-promotional emails to your contacts.

Send emails from a service account

Laura Russell

Gareth Burroughes

Bartlomiej Rekosiewicz

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