Multiple storefronts are useful for merchants that want to advertise multiple facets of their business in different areas, but keep all assets connected to a single commerce account.
Before you start
Things you need to know:
You can assign storefronts to your Marketing parent account or child accounts.
If you want to connect multiple storefronts to your account make sure you are on a plan that allows this. For more information contact your Customer Success representative.
You can also connect multiple different stores to your Marketing account.
Learn more in Connect another store to your account.
Use cases
These are some of reasons merchants might want to set up multiple storefronts:
To advertise different types of products and services.
To serve customers from different regions.
To serve different types of customers (B2C, B2B, retail and more).
All of your storefronts are connected to one commerce account, which means you can manage your marketing and analytics across all of your storefronts consistently with Marketing.
Multiple storefront integrations
The following integrations are compatible for multi-storefront connections to Marketing:
Integration | Help article |
Adobe Commerce / Magento Open Source (Store views) | |
BigCommerce (storefronts) | |
Shopware (sale channels) |