Sync your Shopify customers and subscribers into Marketing lists, so their data is available for segmentation and reporting.

You can synchronise both subscribers and customers between your Shopify store and lists in your Marketing account. Marketing splits this by channel, so you choose a list for email and SMS separately.

Subscribers are contacts who have opted in to marketing communications. Dotdigital Marketing syncs your subscribers into a list called Store subscribers by default, but you can change this.

Customers are all contacts who have purchased from, or entered their email address on, your Shopify store, whether they opted in to marketing or checked out as guests. This group includes all your subscribers, plus contacts who haven't opted in to marketing communications.

Because not all customers have opted in, Marketing doesn't sync them by default. But you can choose a list for them if you want to, for example so their purchasing data feeds the Retail and Customer dashboards in Marketing.

The subscribers and customers definitions apply per channel. A contact can be an email subscriber without being an SMS subscriber, so Marketing gives you a separate list for each.

Choose your lists

You can require double opt-in for email subscribers before Marketing adds them to your subscriber list.