Two-way sync allows your customer data to sync back to Shopify after making changes in Marketing.
If you turn two-way sync on, any changes in Marketing to a contact's mapped data fields, subscription status, and date are synchronised back to Shopify. Historical subscription changes are not included in the sync and only updates made after enabling the sync will be reflected.
Before you start
Two-way sync won’t create new customers in Shopify.
Before turning on two-way sync, read the article Understand the two-way sync from Marketing to Shopify.
Turn on two-way sync
In Marketing, go to Connect.
Under Installed integrations and extensions select the Shopify tile.
Under the heading Contacts, for Enable two-way sync, select YES.
Select SAVE.
Marketing updates these contact data fields:
First name
Last name
Phone number
Note
Tags
Shipping address (default address)
Subscriber Status (accepts_marketing)
When a customer unsubscribes through Marketing, accept_marketing changes to false and accepts_marketing_updated_at changes to the current date. Marketing uses a system subscription status to determine whether a contact is subscribed or unsubscribed. Custom fields like SUBSCRIBER_STATUS are user-defined and may not accurately reflect the actual subscription status.
Updates to these customer fields in Shopify happen during the next scheduled sync. Marketing syncs incremental updates; historical data isn’t synchronised. If a customer doesn't exist in Shopify, Marketing doesn’t create the customer during the synchronisation.
Automatic catalog sync
Once the connection is set up, there are no options to turn order and catalog synchronisation off or on – this is done automatically.