The Dotdigital Marketing Automation extension is a powerful extension that enables you to integrate your marketing with your Adobe Commerce store's customer and product data.
It’s the most feature-rich integration for Adobe Commerce in both B2C and B2B channels, making use of key Marketing features such as OrderInsight, external dynamic content, automation and web behavior and revenue tracking.
The connector enables:
Storage of all your customers' orders, carts, and wishlists
Segmentation on purchase behaviour
Automation of email triggers, such as a welcome series or post-purchase feedback
Tracking of customer browsing behavior
Revenue tracking
Abandoned cart emails, including cart contents
Dynamic product recommendations in emails
SMS order status notifications
Uniquely generated voucher codes for individual customers
About the extension
The Dotdigital Marketing Automation extension is a family of extensions that integrate with different functionality in Marketing. We have a combined package (referred to as a metapackage) that provides:
Our main extension Dotdigitalgroup_Email
A Chat extension
An SMS extension
An Inventory extension
Two extensions for GraphQl support
In addition, we have two further extensions that you can install separately:
Our Enterprise extension supports features exclusive to Adobe Commerce
Our B2B extension is for merchants running Adobe Commerce for B2B
Our latest code runs on Magento Open Source and Adobe Commerce (version 2.3 upwards).
Compatibility
Compatibility changes over time; to check the latest requirements, check out our Github page.
Adobe Commerce multisite implementation
You configure connector settings for each website. Each website can sync to its own Marketing account, or several websites can share one account. All stores and store views in a website sync to that website's account.
All the data the connector sends includes the website and store it came from. To segment contacts on this, map Website Name, Store Name, and Store View Name to contact data fields in the connector's data mapping settings. This is especially useful when several websites or stores share one Marketing account.
Product catalogs can sync at store view level or default level:
Store view level
Each store view's catalog syncs separately, using that store view's product values.
Default level
One catalog syncs, using your default website-level product values.
Two Adobe Commerce websites, each syncing to its own Dotdigital Marketing account. Website A's two store views sync as two separate catalogs. Website B's store view syncs as one catalog.
Two Adobe Commerce websites, each syncing to its own Dotdigital Marketing account. Each account receives one default catalog.
