You can now use the Shopify program webhook to update email marketing consent for existing Shopify customers, so contacts who resubscribe in Marketing are also resubscribed in Shopify.

When you add a coupon code button to a WhatsApp campaign, a character counter now shows how many characters you've used and stops you at the 20-character limit.

MCP server tools now follow each user's permissions, so your AI tool can only access the data the connected user has permission to use. Learn more.

A new SMS campaign metrics endpoint returns performance metrics for SMS and MMS campaigns over a date range.

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