Integrating Marketing with Adobe Journey Optimizer (AJO) can significantly improve your marketing efforts by combining the strengths of both platforms. Marketing powerful email marketing and automation capabilities, paired with AJO's advanced journey orchestration and personalization features, allow you to create seamless, highly targeted customer experiences.
Before you start
You must contact your Adobe Account Executive to get the SMS Vendor Custom (Beta) added to your Adobe Journey Optimizer account.
1. Create an API user
You must first create an API user in your Marketing account.
Learn how in Create an API user.
2. Connect Marketing to Adobe Journey Optimizer
Before you start
You must generate an API token from the Dotdigital Marketing API user you created in Step 1. The API token is a base64-encoded string.
To encode the API user and password:
you must use a Base64 Encoder tool.
you must format it like as:
username:password
In Adobe Journey Optimizer, go to Channels.
Under SMS Settings, select API Credentials.
Select Create API Credential.
Expand the SMS Vendor drop-down menu, then select Custom (Beta).
Enter a name for the connection.
For Provider name, enter Dotdigital.
For Provider URL, enter
https://r1-api.dotmailer.com/cpaas/messages.Expand the Auth Type drop-down menu and select Basic Auth.
For API token, enter the base64-encoded string you created from your Dotdigital Marketing API user.
Copy the below JSON, and paste it into the Provider Payload field.
You must set your own value forallowUnicode.
Learn more in our Developer documentation.
{
"body": "{{message}}",
"to": {
"phoneNumber": "{{toNumber}}"
},
"channelOptions": {
"sms": {
"from": "{{fromNumber}}",
"allowUnicode": true
}
},
"shortenLinks": "on",
"rules": [
"sms"
]
}Select SUBMIT.
You have now connected Marketing to Adobe Journey Optimizer. You can now orchestrate your journey to include sending an SMS message from Marketing using the Adobe Journey Optimizer tool.

